Luxury Daily
World’s leading luxury business publication
Oct. 24, 2020
  1. Fendi embarks on campaign to celebrate artisans
  2. Tiffany shares its diamonds’ journeys in short film
  3. Day’s wrap: Roberto Cavalli, Tiffany & Co., Car Shoes, Artsy and luxury real estate webinar
  4. Coty adds luxury insiders to leadership team
  5. Robert Cavalli names Fausto Puglisi as creative consultant
  6. Dior casts mysterious light on perfume in fall campaign
  7. Prada’s Car Shoes debuts on Luxury Stores
  8. Guerlain exudes timeless femininity in reimagined fragrance campaign
  9. Rolls-Royce announces Dream Commission finalists
  10. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
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Luxury Memo special reports

Luxury Outlook 2020 – Luxury Memo special report

December 20, 2019

Eye eye, Captain: Gucci's 2019 holiday campaign. Image courtesy of Gucci Sustainability and exclusivity are just a few of the goals that should be in luxury marketers' sights for 2020. Image courtesy of Gucci

 

By Sarah Jones

Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.

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  1. Fendi embarks on campaign to celebrate artisans
  2. Tiffany shares its diamonds’ journeys in short film
  3. Day’s wrap: Roberto Cavalli, Tiffany & Co., Car Shoes, Artsy and luxury real estate webinar
  4. Coty adds luxury insiders to leadership team
  5. Robert Cavalli names Fausto Puglisi as creative consultant
  6. Dior casts mysterious light on perfume in fall campaign
  7. Prada’s Car Shoes debuts on Luxury Stores
  8. Guerlain exudes timeless femininity in reimagined fragrance campaign
  9. Rolls-Royce announces Dream Commission finalists
  10. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
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