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April 18, 2024
  1. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  2. Surrealism stages latest showcase from Mercedes-Maybach
  3. Luxury Unfiltered: Brand stories are the secret to creating desirability
  4. LVMH revenues dip 2pc in Q1
  5. Balmain slots in new CEO
  6. Cartier pushes 2024 Women’s Initiative Fellows list live
  7. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  8. Partnership with Vinitaly brings oenology to Orient Express
  9. Latest Tiffany & Co. exhibition makes Tokyo debut
  10. At Lalique Group, crystal sales see slight increase
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Luxury Memo special reports

Luxury Outlook 2020 – Luxury Memo special report

December 20, 2019

Eye eye, Captain: Gucci's 2019 holiday campaign. Image courtesy of Gucci Sustainability and exclusivity are just a few of the goals that should be in luxury marketers' sights for 2020. Image courtesy of Gucci

 

By Sarah Jones

Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.

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  1. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  2. Surrealism stages latest showcase from Mercedes-Maybach
  3. Luxury Unfiltered: Brand stories are the secret to creating desirability
  4. LVMH revenues dip 2pc in Q1
  5. Balmain slots in new CEO
  6. Cartier pushes 2024 Women’s Initiative Fellows list live
  7. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  8. Partnership with Vinitaly brings oenology to Orient Express
  9. Latest Tiffany & Co. exhibition makes Tokyo debut
  10. At Lalique Group, crystal sales see slight increase
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