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Oct. 10, 2024
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Luxury Memo special reports

Luxury Outlook 2020 – Luxury Memo special report

December 20, 2019

Eye eye, Captain: Gucci's 2019 holiday campaign. Image courtesy of Gucci Sustainability and exclusivity are just a few of the goals that should be in luxury marketers' sights for 2020. Image courtesy of Gucci

 

By Sarah Jones

Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.

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  1. Luxury Unfiltered: Are multi-brand ecommerce platforms dead?
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  3. Vestiaire Collective ramps up AI use sitewide
  4. Musicians are suing one another. Will luxury brands get caught in the crossfire?
  5. The 1916 Company premieres livestream shopping platform
  6. Burberry uplifts outerwear styles in star-studded campaign
  7. Gucci opens first flagship in Montreal
  8. Lamborghini holds second annual '#SHEdrivesalambo' retreat
  9. Dolce & Gabbana modernizes fall/winter 2024 campaign
  10. The Ritz-Carlton expands horizons with inaugural fashion drop
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