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Oct. 7, 2022
  1. Lexus goes off the beaten path for 2023 RX campaign debut
  2. After years of pandemic instability, brokers turn optimistic
  3. Dior emphasizes the beauty of black with latest watch release
  4. Hong Kong offers a half-million free flights to boost tourist economy
  5. Tag Heuer commemorates Porsche with limited edition chronograph capsule
  6. De Beers debuts gender-inclusive jewelry with RVL collection
  7. Fendi, Bulgari, Rolls-Royce, Tag Heuer and De Beers
  8. Digital marketing proves destructive to the planet: report
  9. Bulgari debuts digitized olfactory experience at 2022 TFWA exhibition
  10. Rolls-Royce ‘Twenty’ celebrates centenary anniversary
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Luxury Memo special reports

Luxury Outlook 2020 – Luxury Memo special report

December 20, 2019

Eye eye, Captain: Gucci's 2019 holiday campaign. Image courtesy of Gucci Sustainability and exclusivity are just a few of the goals that should be in luxury marketers' sights for 2020. Image courtesy of Gucci

 

By Sarah Jones

Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.

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  1. Lexus goes off the beaten path for 2023 RX campaign debut
  2. After years of pandemic instability, brokers turn optimistic
  3. Dior emphasizes the beauty of black with latest watch release
  4. Hong Kong offers a half-million free flights to boost tourist economy
  5. Tag Heuer commemorates Porsche with limited edition chronograph capsule
  6. De Beers debuts gender-inclusive jewelry with RVL collection
  7. Fendi, Bulgari, Rolls-Royce, Tag Heuer and De Beers
  8. Digital marketing proves destructive to the planet: report
  9. Bulgari debuts digitized olfactory experience at 2022 TFWA exhibition
  10. Rolls-Royce ‘Twenty’ celebrates centenary anniversary
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