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Jan. 25, 2021
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Luxury Memo special reports

Luxury Outlook 2020 – Luxury Memo special report

December 20, 2019

Eye eye, Captain: Gucci's 2019 holiday campaign. Image courtesy of Gucci Sustainability and exclusivity are just a few of the goals that should be in luxury marketers' sights for 2020. Image courtesy of Gucci

 

By Sarah Jones

Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.

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  1. Leveraging influencers across multiple platforms key to digital brand marketing
  2. Pandemic spurs ‘mini-urbanization’ in bedroom communities
  3. Burberry transforms customer experiences through digital innovation
  4. Ecommerce growth underscores need for frictionless retail
  5. New private aviation clients will continue flying in luxury post-pandemic: survey
  6. Understanding the power of luxury’s iconic products
  7. The boss belongs on the shop floor: Lessons for luxury from Elon Musk
  8. Valentino introduces branded version of card game
  9. Small designers in spotlight on Inauguration Day
  10. What luxury brands can learn from H&M, IKEA about sustainability
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