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Oct. 17, 2021
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Luxury Memo special reports

Luxury Outlook 2020 – Luxury Memo special report

December 20, 2019

Eye eye, Captain: Gucci's 2019 holiday campaign. Image courtesy of Gucci Sustainability and exclusivity are just a few of the goals that should be in luxury marketers' sights for 2020. Image courtesy of Gucci

 

By Sarah Jones

Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.

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  1. Introducing Luxury Women to Watch 2022
  2. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  3. Louis XIII gets a taste of gamification with immersive experience
  4. Mobile reigns supreme as holiday shopping channel
  5. How should luxury brands navigate creative shift on social media?
  6. Balmain unveils new logo, monogram
  7. Gucci offers consumers stylish avatars in gaming collaboration
  8. Dior reinvigorates Miss Dior with latest floral romance
  9. Gucci is 2020 Luxury Marketer of the Year
  10. Audi offers vision of progress in Janelle Monáe campaign
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