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Nov. 17, 2025
  1. Luxury Unfiltered: The true cost of cutting luxury prices
  2. Bentley reveals festive commission in witty Christmas campaign
  3. Dolce & Gabbana travels back in time for holiday 2025
  4. Balenciaga creates virtual fashion line for video game PUBG’s billion-strong player base
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  6. Roger Vivier unveils larger-than-life festive campaign
  7. Fashion Pact introduces supply chain decarbonization initiative
  8. Estée Lauder Cos. takes minority stake in Mexican fragrance brand XINÚ
  9. Tom Ford debuts world’s first high-end watch made entirely of plastic
  10. Introducing Luxury Women to Watch 2021
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Luxury Memo special reports

Luxury Outlook 2020 – Luxury Memo special report

December 20, 2019

Eye eye, Captain: Gucci's 2019 holiday campaign. Image courtesy of Gucci Sustainability and exclusivity are just a few of the goals that should be in luxury marketers' sights for 2020. Image courtesy of Gucci

 

By Sarah Jones

Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.

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  1. Luxury Unfiltered: The true cost of cutting luxury prices
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  5. Direct-to-consumer takes hold of NYFW 2016: L2
  6. Roger Vivier unveils larger-than-life festive campaign
  7. Fashion Pact introduces supply chain decarbonization initiative
  8. Estée Lauder Cos. takes minority stake in Mexican fragrance brand XINÚ
  9. Tom Ford debuts world’s first high-end watch made entirely of plastic
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