Luxury Daily
World’s leading luxury business publication
April 4, 2020
  1. Day's wrap: Lexus, Aman, LVMH and Alexander McQueen
  2. Vacation destinations on the cusp of change are most desired
  3. Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
  4. 71pc of affluent parents opt to upgrade accommodations for family trips
  5. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  6. Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
  7. With no trade shows, ramp up PR, content marketing and digital outreach
  8. Four Seasons, Belmond lure homebound consumers with virtual events
  9. Luxury brands are flocking to TikTok this year
  10. Alexander McQueen finds new way to engage fans with McQueenCreators
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Luxury Memo special reports

Luxury Outlook 2020 – Luxury Memo special report

December 20, 2019

Eye eye, Captain: Gucci's 2019 holiday campaign. Image courtesy of Gucci Sustainability and exclusivity are just a few of the goals that should be in luxury marketers' sights for 2020. Image courtesy of Gucci

 

By Sarah Jones

Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.

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  1. Day's wrap: Lexus, Aman, LVMH and Alexander McQueen
  2. Vacation destinations on the cusp of change are most desired
  3. Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
  4. 71pc of affluent parents opt to upgrade accommodations for family trips
  5. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  6. Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
  7. With no trade shows, ramp up PR, content marketing and digital outreach
  8. Four Seasons, Belmond lure homebound consumers with virtual events
  9. Luxury brands are flocking to TikTok this year
  10. Alexander McQueen finds new way to engage fans with McQueenCreators
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Day’s wrap: Lexus, Aman, LVMH and Alexander McQueen

Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19
LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
Alexander McQueen finds new way to engage fans with McQueenCreators