Many brands are using digital media, most notably email, to push upcoming summer sales. However, how do they know if it’s working?
Email is a tried-and-tested marketing strategy for retailers attempting to move their summer products. But because of the low response rate, brands have no way of knowing if the message is getting across to customers.
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","iv":"efef6a55c353b4ada5159b201965d54a","s":"4eef9829691188a8"}