Many brands are using digital media, most notably email, to push upcoming summer sales. However, how do they know if it’s working?
Email is a tried-and-tested marketing strategy for retailers attempting to move their summer products. But because of the low response rate, brands have no way of knowing if the message is getting across to customers.
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","iv":"23456eea38715c456530eb8fd606694d","s":"977bbc1d5f6e46be"}