Many brands are using digital media, most notably email, to push upcoming summer sales. However, how do they know if it’s working?
Email is a tried-and-tested marketing strategy for retailers attempting to move their summer products. But because of the low response rate, brands have no way of knowing if the message is getting across to customers.
{"ct":"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","iv":"cc5be2379ed864761e092cdc19126050","s":"1e071a1b5c2ea788"}