Many brands are using digital media, most notably email, to push upcoming summer sales. However, how do they know if it’s working?
Email is a tried-and-tested marketing strategy for retailers attempting to move their summer products. But because of the low response rate, brands have no way of knowing if the message is getting across to customers.
{"ct":"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","iv":"581e54c5d9a05e451f247aeda2ebdd08","s":"83bece4d39673513"}