Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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z9Mhwh\/OJS\/OibJdgboOpCt8\/SXuFTvSsYKF+Nskr00bTgLD09CsgfoxYt3S15G3F8w0X9LCeP8IYFmNxLvi9s1n9u7kjcc\/1TFDtMKP6SMZBC1kngOZEjAyTcbiU9nPJO1VD7QROcNWEiZUMvi06T6eZ\/RkVKFRYvEw7UeCL5fxjX+mLiWPpQClBhhAy1vuSnq\/A2QwUVxpL6WBEfrCauULb+Hh9Rsy4iovY7n+YXNmbwLXvcO\/zOtXv1scoDQHnqO5CgYWkF\/Kgqz\/3X2YeWKjIXeePYZ9kgsgHl2BTUXI+B2bCH29K39MYCZTMNKW2MOMxBtqzWxSgkZYRNtQPiznodDEyZ\/DZKxKZRpk7U69z9mFLaYyQVUOTwMQ12s7fq0dShE\/2uWvybRWIraXnuMzPzh2\/FCgsynb2ZsK0hRjfMt2sySzUKR9yfIvLaOv\/aUmy7yjNYe+NBj1SbTu6SG9lCKwd7rlB82HfdKlU\/H\/rxvSXqJtsYOxXYrVoZ3kNHZnNNYyyOj02NdaFKeu33m474XD5Z0reMM7sCx6DfNzzALrelmKgNef6+883+XFVuMIa1qbOYUrI6O+YX29IQrsCUD+ELe\/DMrqHm5+AvWZi0wDvqQgJuHzYKyKA6Djx54h79Yts1dzZudvfxyWGRSxQxJqBp7dYVoFzNc80pciYIWV7PeRlxdY9p4v5N4GDR58xTcBUSYnTTXz7jZsj7R2jP4rsGD\/X6hJM816JCffa76SME+fJeWOB1AIH32eTAEi3euGZ4S837fCpFcDJ5A6vq\/hPZNKMMqQIcnMcgYFlqcNKrEH0YNJQXD0xf\/oL3w9ZxIK47gLoxor5NUkLBEfeZ8kxEA6RtHULfO6xx6A3v4ZDD4XmrenbP\/zy4qgy4igGGmJU1k1v+zgGnwrSIHlf7c3ZQvZ2omH81aQaH3tbjJTSgD2aeUL7AxIQkqbBmAK3McbzmZVWr\/ETtOU+xtm3VB3+JoZ\/pMkXRsw7Jeit7c+seEK35pMwp6KT9CDFRNpfP3l5crAu\/1Dlr8W4uGlqNVacXJEUrTTd6Fv\/ZFONXYyL8He1BOe6LI3KpH06XzDSmxsLURCTNnpQgXcnII3B72ackBqDd3QKQAWIBDT2laVW6AxoRkFvqKajqd187D47mYbLJKKT3TgAQfINrR2f5hI0VK4ZyXeZjuJjzVs0+7TGdxo2R384cujFq4CJQBR4wuI06J3+VguplkAlMgzrkbe1dLB2+s0vYeSsrIzm2crdagGL0VbBddsDJqy6mV8a8UpM\/hlikFlAZ9pkkcZAELElAi9bltB+AENGdbKJZ7HnHXy1Z3FUxappSg+84zpet4wm3AEJtD+D8CDwMZscUm+q+yarg6xVHyN6jg2Rr2fLYccxm1YV6mw7YnB3sDwiQ4stkh\/fGv1JbtbpVEhdkJcSbBlvTgagkd9X2x2o0uwPjRfcoLeCFVjrM8Nb97U5HKW0aLrOGPLPuZqf+YUX9pdqkWe0qIGTmnvDpWMQaQBhlF877vynfJQIBM415UDJDVfLIh+k18RHgGHefuszfsX3x95f2ckatsOTeUJc1+vfyjj8VtBOhcR+K65w0E843WPGJHEZ\/aF3qz4GxJsxi2UzbgwcUL0nJuzIZ3EvlWrsGQd6mPc57TJ+OmvgpmMGfyMRGX\/uy5J8yhon+u\/iXnWZr2gnP8YxPv3qOBN57ktS5tTeWYovkZdWxkqhweW0YDaoW\/1Voz3qzYds7RpuTZh5opypzDZ5T6IepRKHkIIOkNNMDvX8JimZVrbN6iXwgcG1R8beTISfVx9FbrwUP6smT2Sptv9PsZRzNx\/CZ6WWbYTKVqvpAlVeiXLc3EoHuNkrjwYKu98rWywUfjdJPj1EB2\/lz+ISle4irpVIHKswjxiuHugAIv+cXZA+Oza4D2p1lKvvG3DYaMlANXLugYxV71sOBhfIAejTxztSRHJu\/UZ0v0b9H799f6sB2NDCnMpUNH4WrcEAxyvJoYsl+jpMhMHkfH\/zYPocuaRrvHaN3GlPjZmiYVvJVGVmkUonqjJDjY12SjYu9AGdekkIJImbMdD+SC9guR2CGqScBP7nnTrSBIL\/eGdDhbH3QhkbtZiD9FnYyNexpn0RyyF557g7IlWuTpQcADByPYfzEc0A5JZaUftqmaBn93wYkfmqOqPd94AWk8GhLzeBuWYcmFeC28FYtY+7kxy5QaczDqsVic29JonO0UcJQabdPS944GgHYWSKGgrG18LOrYrLK8JtQbTSuSDyFmlrVY2DD74VsFccUH1dlJB7sVHpvufDqfSVcRm6C84aLNo\/datXmvjvZNpVrqaNoOdv9sQYZPavZMA8oGIBa5Subbw\/It16yh0dI3N5HCTCvW5L+xoppMZ+NcKijQWnC53YTDAhsJB7duECVFoNtYU3E61qhCiSeXry1R\/zFZsUeOINVe4\/KZH2nybibSEVYKXkrCbvImCeexDe4zWezGMUmjAzEIK0fzg6oq5kjoL2M7DO4SqxJ6RQ23U6dXaA66t7x0uTp7zPRrgDF2VmTTBZyI9oFGRDQ+DSyNH\/9HrLtN185+FcTEGHSEmit9jHa5WsU81g1cCkjGMS0iUfIwiie4vsZG4hBqM2OfjdaTy1d9em24WL1iuQzrO9Aq3On9YJuxY5rJSumPhW9y86zbWwZ4y\/C5zloUO+QrOE8nlJk2NlrgTRah1U46wkdwNQ5ldo1wb4d9Sk0ljtd2yorcfquZZOyyRWFSNkm45UqMgrlPzsYWV8LDOtLeqRCoVT99vrO\/1yzdOzVYot1h5AITSpsVsEHjoHsz8\/R0p6pTcW2FEcm\/tumWp+zFr3qLxLugtubuBDP7NB6o\/wD2M+lYP2eQ\/Ai\/7jaBQ7ntBq\/JLR9epJfcs0\/Spx0wFfB2ipQMvgycfq7xf7qiSHIss1QJEkVXqab+Pl1aSL3\/IWZIirlMKNqZjSqWX5i9cZE3Cx86rL8Eb\/VNNMH3pZjJvoSkD21NfYaFm9C5Iqjzb\/KgMht1xYSuH40QYhdvRjpamn9G5tN5VzQ457LhkKwVWAM9nx2n6bJ4GGmqt55VsiYcHpe2I7Vnw6mWHFt2rsR\/FwipXpNgKhyfQnMHL5WZtzcQuELSaWbHMY0z1FMAdUbT5juIW\/TwQmIzThCE6J+bFF7Tgn+EUPcjMm7DWLjNRoM1bWZBC55pcPF3sU0h+C3A==","iv":"d9e8410d42f2658bc46b595f1555eb13","s":"07a3bfe4189d156b"}
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