Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"a88e93d2fb984963dde7069f79999997","s":"74d198bd830037ed"}
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