Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"30e7916981530d8e6a1a9429edb40b3c","s":"789213b5a2ddc127"}
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