Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
{"ct":"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","iv":"c34175e6c9562b711a27287c733f6ac7","s":"7ac16f344733b1c2"}
Share your thoughts. Click here