Retail
January 25, 2018
Gucci's Web site in China, as digital takes over in the country. Image credit: Gucci
By Brielle Jaekel
Digital campaigns in China are juggernauts for driving brand sales due to the country’s technological advancements, which have resulted in it being the largest ecommerce market worldwide.
{"ct":"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","iv":"efe734cb3dce0345da74b033d20c7c1f","s":"31a2938705bd2d76"}
Share your thoughts. Click here