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Retail

What brands can learn from successful strategies in China

January 25, 2018

Gucci's Web site in China, as digital takes over in the country. Image credit: Gucci

 

By Brielle Jaekel

Digital campaigns in China are juggernauts for driving brand sales due to the country’s technological advancements, which have resulted in it being the largest ecommerce market worldwide.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Sephora highlights the integral presence of Black beauty
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  10. Balenciaga makes holiday statement in new campaign
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