Retail
February 22, 2018
Le Bon Marché's Let's Go Logo includes an installation by Off-White. Image courtesy of Le Bon Marché
By Sarah Jones
LVMH-owned department store Le Bon Marché Rive Gauche is encouraging overt visual branding in a limited-edition logo exhibition.
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","iv":"afacd325f6d77f271fe38b6e1c374811","s":"20c056cf8c62ce45"}
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