Retail
February 22, 2018
Le Bon Marché's Let's Go Logo includes an installation by Off-White. Image courtesy of Le Bon Marché
By Sarah Jones
LVMH-owned department store Le Bon Marché Rive Gauche is encouraging overt visual branding in a limited-edition logo exhibition.
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","iv":"0cd2d9feb19d0c4362605b0a1c5c255b","s":"e3bd88d1cbd5c81a"}
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