Retail
February 22, 2018
Le Bon Marché's Let's Go Logo includes an installation by Off-White. Image courtesy of Le Bon Marché
By Sarah Jones
LVMH-owned department store Le Bon Marché Rive Gauche is encouraging overt visual branding in a limited-edition logo exhibition.
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","iv":"911c4e4c76d8a5c91b34bc82cad4fbb2","s":"a971bdf477de9cd0"}
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