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Retail

Le Bon Marché invites brands to go logo

February 22, 2018

Le Bon Marché's Let's Go Logo includes an installation by Off-White. Image courtesy of Le Bon Marché

 

By Sarah Jones

LVMH-owned department store Le Bon Marché Rive Gauche is encouraging overt visual branding in a limited-edition logo exhibition.

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  1. Complicated consumers require data-driven business decisions
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