Retail
February 22, 2018
Le Bon Marché's Let's Go Logo includes an installation by Off-White. Image courtesy of Le Bon Marché
By Sarah Jones
LVMH-owned department store Le Bon Marché Rive Gauche is encouraging overt visual branding in a limited-edition logo exhibition.
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","iv":"5166db292b630762d48cd4131c4be729","s":"9700281a14b6f491"}
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