Retail
February 22, 2018
Le Bon Marché's Let's Go Logo includes an installation by Off-White. Image courtesy of Le Bon Marché
By Sarah Jones
LVMH-owned department store Le Bon Marché Rive Gauche is encouraging overt visual branding in a limited-edition logo exhibition.
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","iv":"834f94bc185550a02542edcc345afd57","s":"00a9526507090f61"}
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