Retail
February 22, 2018
Le Bon Marché's Let's Go Logo includes an installation by Off-White. Image courtesy of Le Bon Marché
By Sarah Jones
LVMH-owned department store Le Bon Marché Rive Gauche is encouraging overt visual branding in a limited-edition logo exhibition.
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qExwhCpwmIgySqTatGp7kS2ibLxHe8RfatxPO4Knynk3mxFXxnUx4IDH1D4UMsvtiVpwuycNo1oLRknDCRNhlejpsRBerlVsSaWFK7GLrC7CtQt\/xfwRV96nrlsvs5Akl7oRSYF6wsYpScHsxB16gR\/9VCQxSB7Ct7lgIovzD096pqPWsXDeiNLNe5e\/IJ+6qrFy00DrJTPA2q+vP0tmVAxUhVIba+D5iUKPiNHxQSaw9g2lwpv\/a0b22LAC5S\/D2GsefNQj9xxgOAVB5DJyTpMhST56fp3R2EO8g2CXrTrnIuEln0QQCwSAXK2eRK8ITqAbi2ddyTWuvX9wA5+glIk\/97I0ClGIuAjdg+iy2smcsUGc41UTMoGltTpCQLQWFQEitcZdRELVZy2RhxFTDQEiq0eO8rzLOOwGlCqnK1ibKVSkKfNFftpTSsQ80k\/S8hn\/Ei2BV3xJp5b8K1QcvjLWsvp+E7ahsB6INpHdIVQeuPyJQRyoxolkmNW2ZTV3XP9BnOr9J5w5TCoUmShM2ej5AKhxKPYISbtudl7\/MrPAsJGJGPcaq1CopyWtsm2W3a6HM4EBVwZXinWD13voSdLQm8DymMZb4pzcQbBX+i1MQsloZs\/rHMDBwU+QfX6b1kZfO7idZx+s++k4vMog3PP8eSaVLe6U\/FVgtp8yVafzV9xBdnOG2NPtZ6nzlu5wbYDxJk4ssVQdIlJSrJg3m57792P+wcxJxI1OHQQlV\/3tD9I6f3XrYH0MSZgvePxmnwdDqGgmH4fKDBVV7GmbefQiIQSIBUpBRmivC8usaD1H6uM2TpA6yjf4+OjG+hjidQOgrWtB52EtgHvfexRfvKziN3aImhb6GoNJLBBVQGTWgFmVtfJAzoLVUtnIOWzMmlDkQVHTkO+MbEnRxsZwHF2tycBcYSWPn3METiobSLN0tZ9g3x5bmplxjDlbDPUTDcEobDnEwI18WCIJXP44k7173lLsl97HNdd24hgjgNN7NUIqUql0w42qsixp+n0nMQnWMWJ4Yr61Wjc9AgxJB2nBNzZ8UzpiVmcFM0gn0SGaWnqKtkwQd+Fi6F3lVibterLVnTOFZhqqD6aDygDKIgjgHfHhVOErHTiQ3BPbXZ569x\/nqajCn8wkeCKwkNRYFeqtaKs+LjmIkt5qzyL\/N3POSgaUPL7HS+Jy8IaQK4yW9mNAi8kGxeGdWmmDcNH8naxhiT0Y+JRdwwcAq8yxlS0+xtcLd5nS1WqQOIiFQ2V1D8CGHfSvTR7AIqHwyCdx95nW+YqmC\/c\/a2wMur4PFZkuOWbeOxDbV7VR7kO7GddK8rxomXI8N3pXAiCCd2t8jNvqbq5c8my7HCAcbd4Ncvge8wgAeVj2jjvYoS4V++sNbp0aGa67mAUBU\/aTgLh7Py9ljxBprTC2l5lItxQl1YTzVAfuTQAyKtzJv\/m3qbodWvBzXehdeCwAlHo\/J1oXDZISGkCHGnL7SZ9+cRPF2J35PvWkHTINmxCwraGfSXy5BzLIl18ZWUqoALbJ0nvv903itl++oAysAnKwNwlZJNP+IE0v92qXd2Lfvniqli3jCanqQ3VrA9IL2qvrL7k+UzHLgetbgj5oZl5xUZLk9ScoCFZ33v5HColDTOWb6ZrdpK8n8zRYzBKvZOCnitK4HDjQfs51KDAd+s3FML7e3H\/V4LWVLHADeilOkg+ATlls1evcA6gmsV25vwNbFKg462ON0TsyOlO1+Qok5X6PtRL1ap9PEhBrGHW1Jmr3MIBJpe2fxpxaCfYh2K2gjQCHAFJRNxtoIrpV1oS4YIQ4gOKm7ibrJzYr4s8WlQNgjKvQjLtV+4pByCqfv3pPCaQvRtPMbb0EILfeY4Sa1mysaumOxqx6p8HOo3YnDJN3BRX2MrGjIC6pT9L89iS2mM7BZ2eB1CcH3VvvK055WgeF9+6MPcc2+yKs7crB+RK9JMgqUuyKMcdzTLLl+pbGV+VUIBpTCa\/0T1IFJPK+DkcrIE6xIKSVJWTrKNOaLVyH6PsZYRog4XzhJ241FqnLTEgjOK9inLrWZP1ZOwTc69PJ3F7iwSPiJEZ4hTEQSvpknoRgJqxuPftSazRcCkM4NZTcIpTJ5Q0YhSERBHymtTvJzzHQgdB5hOfpjOkZ6fgfE0X8mJlBLBdyr8hd+iDZMUIo3+0eOqaxctoD\/QMrfAm4X3GN1wfkbOnpkF5VwSRFt3VJi7fKTS2RPkf5iNg8YbsmsFBfGIdVs4MAC+C0gmEn9r8o\/i36BgW7XujJI+BA9bWOL41eH1JzIUQ6X1rMaWD5DI+OJ5lOkBQG8gA7y0qyK523k4eOihZlYB8Ig45vLhUmBd9JcjsDG53WSpKqxaawQ\/iJb0YzwR+xne\/6iwC\/Iz6xfXVx26Wm4wVQoQ\/FMcqAJxJ37PFQmDAk\/H+QXj\/vo4CbE5g3eWD9QPYDmKX15S\/VkvlOa+YMl4Yj1Ez+J6KL0CYA4oCYV4pUlKQM9kZkNLML+NxSOyRWslGDNKaGjOYq9XDrq4T\/zSdMBFwMrFTAxrEuoDXbxl2OcuhlbfzVmwCZwXSk67xc6YuMZ1Aw2vv\/ibU9TA\/OFEg4YR9izesfIY9FRxKwKk6NiVJHDu5TXdZI+yFNTiW\/pEhlYPNh\/kQTBadzVDZ2IC1n91KTivmRLUbp1uAN4nzeVf1apW2rOJQK3ID2rKAjC51fqXFkKhY38mLI1jWwCQe3hYy0yT8oAGIS2amT2YXOyUKJOlDFoICZhYAoxJnRlSPfjNsYRZ6eM2IiWMvoTfy9fo1ol6OHeItJrI9\/V\/hpnBERuq\/4o1FiQw8r5MjA9KwQa44N4Lt+ER+iAgo0HeMB3ZNBtnJ8qY3\/2FmzKt8LiL6O8bgX+5JrL4rIElRh0v6xIdh0JAw\/HI8XH1UE\/8psUkxt6RLi+UUl61Qw4SwOOlRCtM\/lKIBLT5j5RaaDY3z1HHgki\/vg6LZU\/MnWJQcFiVTr3Cp7oF6aKjjc=","iv":"9d911652f09b35443f23917b3334b5f1","s":"d691a66c931f0680"}
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