Marketing
February 27, 2018
Black consumers have outsized influence on a number of categories. Image credit: Marc Jacobs, fall/winter 2017
By Sarah Jones
African-American consumers represent a significant consumer base for luxury categories such as fragrances and watches, according to new data from Nielsen.
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","iv":"c879d147e1fdbb33da599cb55267bd0d","s":"7a4e08b5d73f9eee"}
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