Marketing
February 27, 2018
Black consumers have outsized influence on a number of categories. Image credit: Marc Jacobs, fall/winter 2017
By Sarah Jones
African-American consumers represent a significant consumer base for luxury categories such as fragrances and watches, according to new data from Nielsen.
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","iv":"93ac3130a252c86199307e06fab73e72","s":"4f77b024ca2f6da4"}
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