Marketing
February 27, 2018
Black consumers have outsized influence on a number of categories. Image credit: Marc Jacobs, fall/winter 2017
By Sarah Jones
African-American consumers represent a significant consumer base for luxury categories such as fragrances and watches, according to new data from Nielsen.
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","iv":"d6886ed6612187b4421e1c8685e228a4","s":"6816d7bac21e202a"}
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