Marketing
February 27, 2018
Black consumers have outsized influence on a number of categories. Image credit: Marc Jacobs, fall/winter 2017
By Sarah Jones
African-American consumers represent a significant consumer base for luxury categories such as fragrances and watches, according to new data from Nielsen.
{"ct":"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","iv":"4bac729b7efa859aa52c75923f98590d","s":"67038319d772f304"}
Share your thoughts. Click here