Marketing
February 27, 2018
Black consumers have outsized influence on a number of categories. Image credit: Marc Jacobs, fall/winter 2017
By Sarah Jones
African-American consumers represent a significant consumer base for luxury categories such as fragrances and watches, according to new data from Nielsen.
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","iv":"a7e82ed05922b28b1b5efc76d6680203","s":"d01000e39660d65a"}
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