Marketing
February 27, 2018
Black consumers have outsized influence on a number of categories. Image credit: Marc Jacobs, fall/winter 2017
By Sarah Jones
African-American consumers represent a significant consumer base for luxury categories such as fragrances and watches, according to new data from Nielsen.
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","iv":"feb9e152f925842dd5cb6acd00dccd36","s":"0300b375592c6a7f"}
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