Automotive
February 28, 2018
Ferrari's Portofino convertible tops out at 200 mph. Image credit: Ferrari.
By Brielle Jaekel
Italian automaker Ferrari is exhibiting how a product launch or exciting endeavor can elicit a powerful ripple effect on social media starting with loyal fans.
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","iv":"45fb296b61ea1418714b6bf5223a98b8","s":"99e2eb20b6aa001c"}
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