Automotive
February 28, 2018
Ferrari's Portofino convertible tops out at 200 mph. Image credit: Ferrari.
By Brielle Jaekel
Italian automaker Ferrari is exhibiting how a product launch or exciting endeavor can elicit a powerful ripple effect on social media starting with loyal fans.
{"ct":"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","iv":"236e139b1eee169d02b0ab91c8d8d4f8","s":"eaaeae8f3f3f6af5"}
Share your thoughts. Click here