Automotive
February 28, 2018
Ferrari's Portofino convertible tops out at 200 mph. Image credit: Ferrari.
By Brielle Jaekel
Italian automaker Ferrari is exhibiting how a product launch or exciting endeavor can elicit a powerful ripple effect on social media starting with loyal fans.
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","iv":"048c2f6a0dbef324fbb4dadb2145dfa9","s":"2abf82e4d71d4038"}
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