Automotive
February 28, 2018
Ferrari's Portofino convertible tops out at 200 mph. Image credit: Ferrari.
By Brielle Jaekel
Italian automaker Ferrari is exhibiting how a product launch or exciting endeavor can elicit a powerful ripple effect on social media starting with loyal fans.
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","iv":"729900c3831546fad36c611191722f2f","s":"567340774560235f"}
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