Automotive
February 28, 2018
Ferrari's Portofino convertible tops out at 200 mph. Image credit: Ferrari.
By Brielle Jaekel
Italian automaker Ferrari is exhibiting how a product launch or exciting endeavor can elicit a powerful ripple effect on social media starting with loyal fans.
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","iv":"874d63d1b5603595aa4a3bbf9908cf8f","s":"827e8216630ac7bc"}
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