Automotive
February 28, 2018
Ferrari's Portofino convertible tops out at 200 mph. Image credit: Ferrari.
By Brielle Jaekel
Italian automaker Ferrari is exhibiting how a product launch or exciting endeavor can elicit a powerful ripple effect on social media starting with loyal fans.
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","iv":"3a14fb0e1ca25ea93930b01bfc98c026","s":"fde65ba401b672f9"}
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