Marketing
March 2, 2018
Barneys gets inspiration from Red Carpet Oscars style. Image credit: Barneys.
By Brielle Jaekel
Swarovski, Barneys New York and Piper-Heidsieck are among the many luxury brands leveraging the prestige that comes with the Academy Awards, with each hoping to stand out through one-of-a-kind strategies.
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","iv":"9e2fd7418c03cf9813191efda69b95f6","s":"b61baee0047c6efb"}
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