Marketing
March 2, 2018
Barneys gets inspiration from Red Carpet Oscars style. Image credit: Barneys.
By Brielle Jaekel
Swarovski, Barneys New York and Piper-Heidsieck are among the many luxury brands leveraging the prestige that comes with the Academy Awards, with each hoping to stand out through one-of-a-kind strategies.
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","iv":"87da2a05224810f5f6e7935f71cd6648","s":"97913b5f0e80a1f0"}
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