Marketing
March 2, 2018
Barneys gets inspiration from Red Carpet Oscars style. Image credit: Barneys.
By Brielle Jaekel
Swarovski, Barneys New York and Piper-Heidsieck are among the many luxury brands leveraging the prestige that comes with the Academy Awards, with each hoping to stand out through one-of-a-kind strategies.
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","iv":"301663ed30d13e87b883e61b752516ab","s":"da5505d1c81045f4"}
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