Marketing
March 2, 2018
Barneys gets inspiration from Red Carpet Oscars style. Image credit: Barneys.
By Brielle Jaekel
Swarovski, Barneys New York and Piper-Heidsieck are among the many luxury brands leveraging the prestige that comes with the Academy Awards, with each hoping to stand out through one-of-a-kind strategies.
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