Automotive
March 8, 2018
Rolls Royce is one of the many luxury brands who lacks investment in digital. Image credit: Rolls Royce.
By Brielle Jaekel
Luxury automakers should be leading the way in innovation, especially with digital, but a new L2 report shows that mass-market auto brands are driving laps around high-end manufacturers.
{"ct":"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","iv":"1a621420bdbc9c3088399a4042d209a6","s":"f64a2735a751939f"}
Share your thoughts. Click here