Automotive
March 8, 2018
Rolls Royce is one of the many luxury brands who lacks investment in digital. Image credit: Rolls Royce.
By Brielle Jaekel
Luxury automakers should be leading the way in innovation, especially with digital, but a new L2 report shows that mass-market auto brands are driving laps around high-end manufacturers.
{"ct":"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","iv":"2d96745f8f633b9c86b0dfb67272615a","s":"c1241e85d8312f03"}
Share your thoughts. Click here