Automotive
March 8, 2018
Rolls Royce is one of the many luxury brands who lacks investment in digital. Image credit: Rolls Royce.
By Brielle Jaekel
Luxury automakers should be leading the way in innovation, especially with digital, but a new L2 report shows that mass-market auto brands are driving laps around high-end manufacturers.
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Wa24ve+JA9ujLEQ0o68Who28snm3\/3gAm6x\/RtPAJzXhCZKYnRhiu9g2OBShRceHznnFk8BTVN1IvC6vdLNIDTxG4HG80r4GoIrnyc0w1KsVtMQBIxr4T5aQKSR+W6Js+JIYwE\/DjADPhxPrVOal4izPT3tCaq\/X+LdKN5YIfhNUU4Cq7doHzseQNAEvQQk\/bdqTgxHcFbWJPEJzpWD4XuaeRhKKhd6dNfFPQ4hil0AhBJMMX4XcO1QYIGru4WsL4MxzZXCN2XzNdAgRVvbQWLHlG0g2IpT\/9tEsCj9gCpgdbZuedByyJoySY38w3gXTt+Tu\/f6zliEQsAOsE\/Cboi+MQ4+Asp7lSoEqcm5XO8a8tRETeYUJ+vFnE35P8V7NOIICyScPRX\/XhENGF4O5Ym09\/KVWtwDhJQseqOcMnaexzK3GPWZBp0yRrDBLsHwCE7CeIvsdeAE4mEee3HifranBWVL\/DiQLDw0eg+eNTaNAR+ahdSUGaOhCwxrbyMBFaOJvtafG0jkGrnzz8siQsh\/AJlMPCF0ZJ98ODepDyIbS7z2fqlqUC+Z2fM9xy6wb+GUOq45dhN1vGGK8Dz+KHg+PKMOYddUU2Vu0XSbPE+TEk8qFo6venW1IldIfxGo9mOKFvDNPK\/DO\/fpIvoyTgJJby6wMcMpgUT8+22Uh1fYzFQsvgI4E0IPZxQ8qyqeDjBb4jyqemttp8Ozm\/YiH5MyOoK8QnW+1\/TdPevFpWE7CalpMUpZtUHF72PX9c0TLrWTdd5xGSOT5Z21rotOpiaRuniSiJ2TaVVQPE\/PKHosveCZpSZuZYDl4Sgw01QOExcENzqYINM3Zr9Am1gbpzDjrZ0ild20ik0V2Bd8JLHHYiOdUjHPojBT8fhkayRmR4iCQxpjWuQYV075vFTRTO7fxRkVsvrPEbkCJTL6+\/LHUgXjh3nSOsQTz6SWdhgt+1bGtXupi0L5Vu\/WsFbj2+eZV8tFAadPAIxUGuIBZmzHfc7Al3JLMVhj9imUf97D8X+djUN+3B5LkzJER0ihBVWL3zL7164HKhx5NwSNT1\/EpHfH7CQjNNv\/2A5sUPPkaKT5Pw+yotw6VNPmwlKpGOgSqCj0dlGD8ZwIikJB2tFGLabwPgSLVirtFDZY3Y1onJchXij9iAtSb8Ah3YgB\/q9IOQFU70rMsH9\/HuuKX88kMi3xUqc9pdfSPD+fr4QkeMv4Sn\/fS\/oF\/33acF7BLOtb3NJ3KdLjpESa9wbA6fEGEldekonfMARrFSsUOgrxTkX3v8z+8Zx+M37SxWwRar9fp8tuXbAOnRY3VDn\/\/mIYur00n1YB+53XAnb22Sq4OIBegMoIDmicRXHCyHMt6yK2qf0T6PxWfhoVcuey2SsedppsLNMpEKZ8Cp9C9yvPEECuJEB9yFbOj0ACSnwgYYsbVrCB0ANDGDvLS\/t8rZZHzPKU4VyFvM79ksOfiu3JEw8lyzr\/mD1ozEpOBJ7bRnHF27d+ScryqD0x5luQmrJXaeRpg5lVnwqnrUIqMXDuIJL83whwlFDHPVCqMDTLNJo8U6hedVtS\/wkUlkUbhZmyx6oosgvrLJbBgwuL95KUbqQ7IUjhlQ8doenRhM5vVxSIMOJ\/35NxuD8nd\/hhnz3BkeIRI80cloIu2++16z6JX5wMTCimruPIqqL23TdaZUUY874XC1SQCqV3yKlnlCJ4Vi3lumuRcUpRQuCuoYzQsacuiqJSgM+XY6z7B8uIEHE\/lT26l5K7d9VCkfUHZz4nz9WSkA+rEEAPsZRRq7q9bjeqPUt0aFmOhWd\/D3YauVhFkF1+HN76xYIjS8oYvZLDVmsTdQf7hL6AuX8xqPGr4w\/rFM2jXJKFigsFpxeq9GccbCsfDOan5nigCUSxQg1+M+MxE4ffPkxzbgJidPdNmPd4WnyI+lYUYToXsb0YTI2dDCj805Mc06Qve4Te+XRbWjxIGls9wTrxbEdxOw8+6FM2kflm28dL4ZwZXgoMkViWxe5UxWOjqd9Zkn2Xp7n\/YwR6Mqm5uO8AefG1gQ0tvxuZkEZzik0SohPByOlmCtOLIx4KLJQHIZYb6sz37U1IcHFO37u5txTkheY+WtppWtlWQc6umW+RTAI6C7OzT7ObtZu0RuAB3PtghGsvE4V2BXn2Np2yXorA46G5kFD1R+BlOgQbo7zhOJIrqQp9RbQMkG7TVJ6p2snJ+LIG3Pqk437y8tVpucnPPA1BGRIWJueYvPrivQrFaN0ehchhpBkVI3yKX+czuPCPIlgVKG0o1cSSEkqTCioerRLKTPI6VYJe4QG0jIVUJ\/TNWHHkqP0+C96MMHew0j1GbYwFTUGOhthvAScbexxKIX8Q4KVeVS4D1bMlGdJ3z1Zp5prEtSw11uXICOW36QDAMtswj+NSlmBSkB0xUuEoWRzdxsgLlh+1u+pUxpe4b9rmfTSXHPD\/DHIKuEjNR6kn1cHUM7BxCmt1odmC8BFavSRHstU1uiyU0r\/+DA3Ama8LvmjLv9oC71buBJf8E88eUkwvFz\/gjqBpnH9TW6uDzpB4O6JtJzIkonet3MmOIgtDyRH5CQsYqMU3tA5RD2F0Pb+cq8Db35zb59efcfc9N2+X9xGVQowhw+cm+FyBumbcdDGqgT4q5shA3y+UJBHXCKTP7jK1Llaw5+PCUArMsf3aVkfNTc\/pW0bvqJvs6fKPY+zdJnIzF+x\/c5ZM84m5P9yEs+dsUlJ7ZCqKscrzl84EjKk7IzOvezlTlvvh6hRznacBdvzoZN9\/xpxEFwhkyhNdHsWeV\/ebN9XxTJqjwMD5p5mvv\/eU3VBegtQrC0FjmTCD45J1M2\/K5koJt9y+XdDvJ00DzEDwVRhniCMmhmmPouaXzCMoawQYFDPSQ\/1kCYOl\/jZuuWnnkj9IfAQBKdmbB2jwM8wy6BNj2xel92iRT47kIMEfDMUQE9ZB7zmlJUZU2e4J4gXeLJWMLIjEokABcG46X4S\/3SsoGSNj9LqMVROv03DUhK+Gffk9BU380Gkw7BfK","iv":"5f4ecc5f9877ac83a81d47158bb99765","s":"b2f0ee3eb0067f1a"}
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