Automotive
March 8, 2018
Rolls Royce is one of the many luxury brands who lacks investment in digital. Image credit: Rolls Royce.
By Brielle Jaekel
Luxury automakers should be leading the way in innovation, especially with digital, but a new L2 report shows that mass-market auto brands are driving laps around high-end manufacturers.
{"ct":"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","iv":"0bd77cff37071e0cd51043f9c110f8a4","s":"98f3ff051871d853"}
Share your thoughts. Click here