Automotive
March 8, 2018
Rolls Royce is one of the many luxury brands who lacks investment in digital. Image credit: Rolls Royce.
By Brielle Jaekel
Luxury automakers should be leading the way in innovation, especially with digital, but a new L2 report shows that mass-market auto brands are driving laps around high-end manufacturers.
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","iv":"df048ceea327ad46c690da9f0fe684d2","s":"6f737be9d55fde0a"}
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