Apparel and accessories
March 8, 2018
#MaxMaraGram takes a new look at an archival font. Image credit: Max Mara
By Sarah Jones
Italian fashion label Max Mara is proving that what is old can be new again by putting a modern twist on an archival design.
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W0uVteUmVZQRJ2Oh0GB64Zdc1xOb8HOp3AM3sHHbwcB\/Rv8DikJNR96M2PSo9scPrItXv+KVua9Nw6Jq1HKclLsFTIqRoTOaVB0QElPoFW7cwVZJtg9z\/9H8cV5x+hc4ADO56rwG6mCnptPHZo5csebYvgfG84BObP7NM6Dd7qEcEPPNz4amRZ5L0qghdRmIcMuthU86g1ObI8i2q8LRBIpD20KnK5seu1tXPBw98eWsSZiuXFr3JEJ7IWU6lsx9aTt+F7OVh3tTCtzHFdXGLubS5mcjRt5Ww2aBhirG4JTEro12s+x9t3H7auglhkFe\/Q4Jb6NgO1hKaJfO+ApnTNVoAY+3AheezhIOemh9guLY+Dt+v1uQmuJLFeT30XSHbls+InUrwQK2yEayZ8oduoCPTkESjuqxoAEDKiHSiIYsUQrgFL4MxjkS\/Wn2P9axQd6Oj4SZV9cMzI356NUsZtR\/ADSrpN14rTZY8XjrriHTfsEQUd\/7cbqAsCY301l+HbeG41BFNqPYolPyPi7BBZsy58+FWXxguSmwsRW6axuk2VJpFwpekivzdXB6Im7BAxfijqQ7M+hOu09nGVYTnvX614bWjmGqyIjsZ8UZyNVRbALKX9Iq2cAUyhlrH440GRJaET5ak1XoOFzRFuqiIAHs4\/jZsGHsrDZ7GuxgK77o\/9HXOywToQ6olr9A1wTPC6umaOFVzKaLC1zLhVvSV\/cze74KyHhBSg24ePIK9KudCfF4S4LKUa3nyXo7RY33nzPKG\/n38kVvlnat+Fptuomhj\/3F5gW3Tgkx\/kq84duU202qvf\/oMdjP295Cv3VRXSMprS4Oq\/KHFEP5XGBU\/akEzEGEj0cxSuft8F0PwjCr6WHpIYReUOtk9OIJLcKtYddi+BW+YWUoU9ZzAIp5VjKPHV4hdLKx9P9d5wYXFFcEdqbCUlrCNDu\/Fm0SE4\/XzEwvhy65waTr\/jTEhwMXjca+oOgL3YTbOB+Pm8DMTd9MlLMD1MhNQWRaCJrSU89f42o8sOQTNuZhze7yF02MMHhe5olGTHoBCFPCul501oEwnjdcfuKzvEnM4gy2h6wsaeDIWdN15hdENyPu3BLm6fLqjJFPUvtM9x8OGzSOdYPiRm25KdHe6WeZwvpEcXkurrktiOdgG3Hhgylt3wBuaKf7\/hfjfXXHqrBhGI4GpReCHDSn8WoHA5szJ3xpzCzj5xoulBBfDwkHygFxdBXcwCc3LzqvgpZhdUdONnQ\/02meL+TEIDjzHTDDHCOkI7Lm8Ued\/6Y7yUizPnuWVoIUUV+BDr1mjH38WN4uN5Mq3w+P9IB+cOWkqZBs5K3zrLVHzDFczPH\/uneH3ZNas2M\/L1TmkcT7ggfeVoGPAgGvf8js1FJKtj5gMrHt7k62a75cFxRsmSz5Nbt\/onpJcCuO3RD4WnNjoSqbDkP7+N\/MfvhFQj57pA3WfsKlawh6ovGb1G1v89g7EOjuE0dXG2BDJEB62zUlpVVUQy2zshQJdrFBkNMBf\/Vabgg4Ei+o5FKhErKjmqBJiJ6YbLTBxqvirPDCfXPWtvXXfHhqUub7G+OU34Fu3lpFneYhGd4KwV9YoAkJHduyl0Q8LKRK3YQ9bcXDSelBqRg7j+xeilOMs9wXe2x7hwubMCCZEvW5JQnewn6SMyCVRzzPniyFA\/xxCrW0zeOo0\/QWBPDaiOzGgs7HccGPzyNm9E4T87d5pdg9VxMcHfJ1Q8rP2nwXoI2oE9pN2SmxL4fLL6hMZIOijF4IpQI5zdWvtVvoN9f940ydUPdKNMH7QD9HunyqAjfRRgEytzd3NJOB7qnAfGoGGzBwS5UoBlj5oQ36evZo9bMRvfTyf6YuqW3WE8AvR7pv10F1Ruxoz3AHg7DlMy8QduMQWX3EhYERUz9coRwup6rAVPaUdyhVi1GJA8JGjAeL37oD3BjC6pCKUlhLZeVKeYo6WRcXGePeKNpp42HugDfOZOT+yk\/eiWDamgukIWZ12YMMkiXRaS6uZiej8g6t+pj+f4UFia\/c0rraIKWoGx+vEWAKQNrXPhHNeXzZOJDMXzHgXdL+N+m11OPHJFFdwqz79AARrb7\/ZMAhJtJ3XNlA4POMSlKLaRfcxttp3Qqu7VebmEKD+2v9tw\/AyOqOFccq8\/wUzicj88CE1DPM\/z9Th1lAptUqLMa\/j\/X3H0HUO3k39MbXd5yUmAaILZv8Rj4t2XnHvaXpbOEhxv22HuZQ7jxoBBDTKKiWvzpwplEUNU9KXfHgwYznrb1VwBwb6mpGaiT\/WKOEqSEgwxHD32ZR7PBUYX9pJ\/eCCswzaq0LQeHvOqLxOapShYk8zeS6ABNPgl9glbPAyz7kvjuNsQDcTdMKYrizGablLEjh0aWqeNjGLTKJtxPcE6W9hlVx+QrgubH264i33YqnlwZsnlBpbO0j8EbPXGr5YT89tRB2L0nBNkHyqpz7PIPtjSz\/0I2twowLRViRlcAQsPORO3+JE81ECA2Dw36CePJe3FK5IWXu\/DSfX2T6c10UHyCItUMewbk6v5vPdW6LldHgen1exFeADOiUZftGjyYL+Gc52ZG99N52PR\/E27GplMwIzyyggMrKaQcW4gS+ZHBAXMwtcWc5VYtuiEuhTHso0YwUiT9srCxngWhmXTY\/DudDZpneBOUtHpGucxLvF7+uqk2YYyO4\/cm\/ZCRohsFfXaGEDDq4AdfYFqLuDu\/aLBh1ikEZcmEALVA7l7mfoyIXLAa9BEsF6r2tIitImRzqSMLVBBmaO9aHuJQvXU2EAQWpQRndFFxOCtKwKFwFfmXlMOsIMNWJMk3cqGMVbi0LxUt\/N7dgfLeBEv+KHS5HAIQwm2A2gkFgo14slYZPpAYuBe8tWLzF7MNuEPCWT6ZkjIWVQrnbHXp9EdQmyvQzF1VTqzIXiz8PBTsKijdOtcuj3mW5eB7bdTW7sZvB58Qzi7Wfzxtd+VRpL0\/zg99KOtZPc5yqaf7qWxemgnBIBs8BpEC0qCWBnclO9CbiFvfmY0h1OQGXZuqmSnBNQDAl8iMDBqsu\/4MppuwvRp5eSfLdyrDwC2NJJKW179vonvibuM8ttM1Qs5Y5xteyE\/vhXvojQ+7U5PQRewDx51ojNgHlFpq3Oig9V9zIcRdieaV\/j9BEfqKEARp\/d3grGYaGHcbjzCh6KC3Rjb+KpE0hVDxD8onbJQ9LZOMWNN496IAuWK6QkiTBo+a5VYl\/D0xKDei2sDwmw\/oZx3S5ZRSuHIP\/AUSUljTD8T0xdCDgtwbWLRI8xrtA9da3vuvr3VWJEM1PsZFElUO4FrgrwG077wA5qEqgO7RynEpx6Gk9DlTWuYjjZQiC1XLTHkjKPEjPQLD8nVkfrUADYtbPBjJwm+PngtqNHS++GYlc0ByPTZhipRf5EJzfQEzFYUX0OZtjur2ssx57sW+f+th1ERHdkSZJCCWW7HdHHonzaUnU77NTtWloiKMaMluHbQYTubV4pEgUTyB94dd\/bXOQHtEn7so6rhiYcfE\/\/moLv9eaDmsIMz4mVVJB9HB95eY+SRtpAdKZqOQJylJLZrcK9NL1jqASbAi+t3ZBrWoP7UgWIWYfgWK5yiF5LXkz0YEOic+lLx+V\/us7cMmAjI5oCOzQx04Lkk+iPKyrcuvEWqb6jfDmXn2V2RaZOf2iNw1Wj6rsoGz+XGQNYo=","iv":"43a7cc2df4811c0827bcde7619627157","s":"bb43352aa4443ecb"}
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