Apparel and accessories
March 8, 2018
#MaxMaraGram takes a new look at an archival font. Image credit: Max Mara
By Sarah Jones
Italian fashion label Max Mara is proving that what is old can be new again by putting a modern twist on an archival design.
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","iv":"9d98c535288eef09664817bc079cb189","s":"8939b37279f4ed13"}
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