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Fragrance and personal care

L’Oreal boosts digital efforts with latest acquisition

March 16, 2018

L'Oreal's Style My Hair app powered by ModiFace. Image credit: L'Oreal.

 

By Staff reports

Personal care conglomerate L’Oreal is shaking things up in the beauty sector with its acquisition of ModiFace, a tech developer that powers many brands’ AR platforms.

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