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Sep. 24, 2018
  1. Luxury looks to clean beauty to navigate new personal care
  2. Creating holiday experiences in-stores will be vital this season
  3. Nordstrom prioritizes personalization in revamped loyalty program
  4. Influencer marketing shows no signs of slowing: Shareablee
  5. Day's wrap: Neiman Marcus, Rolls-Royce, Michael Kors, LVMH, Longchamp and Chloé
  6. Carole Shashona on growing her eponymous jewelry brand
  7. Top 5 brand moments from last week
  8. Bleu de Chanel dives deep with new campaign
  9. Registration closing soon: Luxury Marketing Forum New York Sept. 26
  10. TrueFacet branches into brand ecommerce as online jewelry sales grow
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Fragrance and personal care

L’Oreal boosts digital efforts with latest acquisition

March 16, 2018

L'Oreal's Style My Hair app powered by ModiFace. Image credit: L'Oreal.

 

By Staff reports

Personal care conglomerate L’Oreal is shaking things up in the beauty sector with its acquisition of ModiFace, a tech developer that powers many brands’ AR platforms.

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  1. Luxury looks to clean beauty to navigate new personal care
  2. Creating holiday experiences in-stores will be vital this season
  3. Nordstrom prioritizes personalization in revamped loyalty program
  4. Influencer marketing shows no signs of slowing: Shareablee
  5. Day's wrap: Neiman Marcus, Rolls-Royce, Michael Kors, LVMH, Longchamp and Chloé
  6. Carole Shashona on growing her eponymous jewelry brand
  7. Top 5 brand moments from last week
  8. Bleu de Chanel dives deep with new campaign
  9. Registration closing soon: Luxury Marketing Forum New York Sept. 26
  10. TrueFacet branches into brand ecommerce as online jewelry sales grow
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