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June 16, 2019
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Fragrance and personal care

L’Oreal boosts digital efforts with latest acquisition

March 16, 2018

L'Oreal's Style My Hair app powered by ModiFace. Image credit: L'Oreal.

 

By Staff reports

Personal care conglomerate L’Oreal is shaking things up in the beauty sector with its acquisition of ModiFace, a tech developer that powers many brands’ AR platforms.

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  1. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  2. Dior goes for gold with flashy J'adore campaign
  3. Balmain lets consumers control the action in fall campaign
  4. Luxury Women to Watch 2019
  5. Ecommerce experience heightening consumers' retail expectations
  6. Estée Lauder spotlights skincare as sales surge
  7. Four Seasons walks the red carpet this Oscar season
  8. Boomers still outbuying younger clientele in prime London market
  9. Emotion should not be underestimated in building customer loyalty
  10. What can luxury brands learn from the disrupted auto sector?
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