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Fragrance and personal care

L’Oreal boosts digital efforts with latest acquisition

March 16, 2018

L'Oreal's Style My Hair app powered by ModiFace. Image credit: L'Oreal.

 

By Staff reports

Personal care conglomerate L’Oreal is shaking things up in the beauty sector with its acquisition of ModiFace, a tech developer that powers many brands’ AR platforms.

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  1. Day's wrap: Burberry, Audi, Peninsula, LG Signature and Americana Manhasset
  2. Burberry, Audi, Peninsula, LG Signature and Americana Manhasset - Live news
  3. Jaguar Land Rover testing immersive 3D displays for drivers, passengers
  4. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  5. Gucci taps emerging filmmakers for sneaker storytelling
  6. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  7. Tiffany updates men's jewelry in refined collections
  8. Cunard transatlantic voyage turns into movie set
  9. Rosewood taps Aerin Lauder to showcase Bermuda's beauty
  10. Dior appeals to product-conscious consumers with sustainable skincare
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