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Dec. 5, 2025
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Luxury Memo special reports

The allure of pop-up shops – Luxury Memo special report

March 26, 2018

Omega's pop-up in Paris sells the brand's Nato straps. Image credit: Omega

 

By Nancy Buckley

Taste-testing has expanded beyond ice cream shops into the luxury world with small tastes of a bigger brand through pop-up shops.

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