Marketing
April 2, 2018
Kenzo's "Yo! My Saint" short film. Image credit: Kenzo
By Staff reports
Luxury audiences are becoming more diverse with each passing year, and luxury brands need to update their advertising campaigns to match.
{"ct":"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","iv":"4c8ba8afc95fdf48564844c668b31378","s":"48eb02662635cd69"}
Share your thoughts. Click here