Marketing
April 2, 2018
Kenzo's "Yo! My Saint" short film. Image credit: Kenzo
By Staff reports
Luxury audiences are becoming more diverse with each passing year, and luxury brands need to update their advertising campaigns to match.
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","iv":"3aea06c67e525870326236f97f57873a","s":"357fb30702a70272"}
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