Marketing
April 2, 2018
Kenzo's "Yo! My Saint" short film. Image credit: Kenzo
By Staff reports
Luxury audiences are becoming more diverse with each passing year, and luxury brands need to update their advertising campaigns to match.
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","iv":"27fe45168698cb38dca941d32ad8077d","s":"d4f917f918e391a3"}
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