Marketing
April 12, 2018
Hearst is one of many publishers disillusioned with Facebook. Image credit: Elle
By Danny Parisi
Facebook has been one of the dominant entities in the world of digital advertising and publishing, but the recent controversies plus the platform’s waning popularity may drive some luxury publishers and advertisers to look elsewhere.
{"ct":"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","iv":"41184fd8d3972821a72cc0cc08d564a9","s":"d4aac9b9da205e19"}
Share your thoughts. Click here