Internet
June 29, 2011
By Rachel Lamb
NEW YORK – LVMH’s Benefit Cosmetics recently launched an ecommerce site in China, whose trial-and-error approach depicts the main worries and tips that most brands should take into consideration when trying to reach that kind of audience.
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","iv":"c3f3ba3aa795e51dbc0f7ae3211f9e20","s":"5b3be986452f57ab"}
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