Internet
June 29, 2011
By Rachel Lamb
NEW YORK – LVMH’s Benefit Cosmetics recently launched an ecommerce site in China, whose trial-and-error approach depicts the main worries and tips that most brands should take into consideration when trying to reach that kind of audience.
{"ct":"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","iv":"785537c8f789bf6403f7476ce9d00cf9","s":"5a26028f6406384c"}
Share your thoughts. Click here