Marketing
April 20, 2018
Most of luxury's growth has been driven by geographic expansion. Image credit: Ermenegildo Zegna
By Danny Parisi
LISBON, Portugal – For many luxury brands, focusing too heavily on arbitrary customer demographics such as age is far less effective than focusing on their geographic location.
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","iv":"66b8aaaed437be9536ceac50e4057d32","s":"5ce3fafe77cc4c98"}
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