Marketing
April 20, 2018
Most of luxury's growth has been driven by geographic expansion. Image credit: Ermenegildo Zegna
By Danny Parisi
LISBON, Portugal – For many luxury brands, focusing too heavily on arbitrary customer demographics such as age is far less effective than focusing on their geographic location.
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","iv":"bc1a3e3139f42762f1f0239629a4f29a","s":"d327e3fbac623455"}
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