Marketing
April 20, 2018
Most of luxury's growth has been driven by geographic expansion. Image credit: Ermenegildo Zegna
By Danny Parisi
LISBON, Portugal – For many luxury brands, focusing too heavily on arbitrary customer demographics such as age is far less effective than focusing on their geographic location.
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","iv":"5c9370ba767b047bd5e3d9fbeed6ce78","s":"c9c254b476234f22"}
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