Marketing
April 20, 2018
Most of luxury's growth has been driven by geographic expansion. Image credit: Ermenegildo Zegna
By Danny Parisi
LISBON, Portugal – For many luxury brands, focusing too heavily on arbitrary customer demographics such as age is far less effective than focusing on their geographic location.
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","iv":"e5ee729e34cfdcd86f9773b6e7488f65","s":"6aa2b2f55e66108e"}
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