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Sep. 24, 2018
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Marketing

Geography is much better indicator of customer behavior than age

April 20, 2018

Most of luxury's growth has been driven by geographic expansion. Image credit: Ermenegildo Zegna

 

By Danny Parisi

LISBON, Portugal – For many luxury brands, focusing too heavily on arbitrary customer demographics such as age is far less effective than focusing on their geographic location.

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  1. Bleu de Chanel dives deep with new campaign
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  3. Influencer marketing shows no signs of slowing: Shareablee
  4. Carole Shashona on growing her eponymous jewelry brand
  5. Nordstrom prioritizes personalization in revamped loyalty program
  6. Luxury looks to clean beauty to navigate new personal care
  7. Jean-Claude Biver steps down as head of LVMH watch division
  8. Michael Kors marks milestone in philanthropic effort
  9. Top 5 brand moments from last week
  10. TrueFacet branches into brand ecommerce as online jewelry sales grow
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