Luxury Daily
World’s leading luxury business publication
March 24, 2019
  1. Day's wrap: Tiffany, Rent the Runway, Wheels Up, World Water Day, Bremont and Artemest
  2. High-end watchmakers leaving untapped omnichannel opportunities
  3. Asian millionaires looking to spend on travel, hard luxury goods
  4. Bleu de Chanel dives deep with new campaign
  5. El Palacio de Hierro strengthens Mexico City standing, revamps flagship
  6. Luxury online retail market to reach $41.8B by 2019: report
  7. Burberry uses Snapchat to share video and capture consumers' attention
  8. Emotions drive purchase decisions, not logic: Forrester
  9. Current retail technology and consumer behavior not yet in sync: report
  10. Dior taps WeChat’s direct-to-consumer potential in social selling effort
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Marketing

Geography is much better indicator of customer behavior than age

April 20, 2018

Most of luxury's growth has been driven by geographic expansion. Image credit: Ermenegildo Zegna

 

By Danny Parisi

LISBON, Portugal – For many luxury brands, focusing too heavily on arbitrary customer demographics such as age is far less effective than focusing on their geographic location.

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  1. Day's wrap: Tiffany, Rent the Runway, Wheels Up, World Water Day, Bremont and Artemest
  2. High-end watchmakers leaving untapped omnichannel opportunities
  3. Asian millionaires looking to spend on travel, hard luxury goods
  4. Bleu de Chanel dives deep with new campaign
  5. El Palacio de Hierro strengthens Mexico City standing, revamps flagship
  6. Luxury online retail market to reach $41.8B by 2019: report
  7. Burberry uses Snapchat to share video and capture consumers' attention
  8. Emotions drive purchase decisions, not logic: Forrester
  9. Current retail technology and consumer behavior not yet in sync: report
  10. Dior taps WeChat’s direct-to-consumer potential in social selling effort
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