Marketing
April 20, 2018
Most of luxury's growth has been driven by geographic expansion. Image credit: Ermenegildo Zegna
By Danny Parisi
LISBON, Portugal – For many luxury brands, focusing too heavily on arbitrary customer demographics such as age is far less effective than focusing on their geographic location.
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","iv":"24977e281b9318bddcba312c3754f214","s":"0d0e10b08d11da61"}
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