Marketing
April 20, 2018
Most of luxury's growth has been driven by geographic expansion. Image credit: Ermenegildo Zegna
By Danny Parisi
LISBON, Portugal – For many luxury brands, focusing too heavily on arbitrary customer demographics such as age is far less effective than focusing on their geographic location.
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","iv":"e8ed5b1968e535ef15003430e5273d1c","s":"3e36d28c25d75e1a"}
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