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April 12, 2026
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Luxury Memo special reports

Experiences in luxury – Luxury Memo special report

April 23, 2018

The  Four Seasons film expounds on the value of new experiences. Image credit: Four Seasons

 

By Nancy Buckley

The sale of goods and services is ultimately the end goal for all brands. However, the high standard that comes with not only the products, but also the experiences of luxury creates a fundamental factor for consumers to connect emotionally when interacting with a brand.

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  1. Bentley reveals festive commission in witty Christmas campaign
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  3. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  4. Tiffany & Co., Gucci are 2021 Marketers of the Year
  5. YSL Beauty refreshes US ambassador roster
  6. The RealReal combats AI fakes in ‘I Am Real’
  7. Louis Vuitton highlights personal stories in Speedy P9 campaign
  8. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  9. Montblanc aligns with "great characters" via President Kennedy series
  10. IWC supports global marathon to prompt thoughtful water consumption
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