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Fragrance and personal care

Augmented reality can be bridge between digital, physical retail

April 24, 2018

Coty's AR mirror is a perfect example of blending digital and physical retail. Image credit: Coty

 

By Danny Parisi

Beauty brands are leading the charge in leveraging augmented reality to make physical shopping more digital.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. Dior, Rizzoli to release book on Lady Art project
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Fendi pays homage to artist with playful puppet fall campaign
  5. Veuve Clicquot debuts après-ski activations
  6. Brioni launches anniversary capsule at Bergdorf Goodman
  7. Dior dives into French Riviera with escapist fragrance
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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