Marketing
April 30, 2018
For luxury brands, building a legacy is important. Image credit: Lexus
By Danny Parisi
NEW YORK – To build a brand that will stand the test of time, little decisions and short-term effects are important, but not as much as establishing a long-term identity.
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","iv":"150baf9776ca86dfa7a3b0080fe294be","s":"32540cf33df0e4a9"}
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