Marketing
April 30, 2018
For luxury brands, building a legacy is important. Image credit: Lexus
By Danny Parisi
NEW YORK – To build a brand that will stand the test of time, little decisions and short-term effects are important, but not as much as establishing a long-term identity.
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","iv":"cc0c3ab94bd79832480771616ff3a064","s":"432e6477b2043daa"}
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