Marketing
April 30, 2018
For luxury brands, building a legacy is important. Image credit: Lexus
By Danny Parisi
NEW YORK – To build a brand that will stand the test of time, little decisions and short-term effects are important, but not as much as establishing a long-term identity.
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","iv":"89e7c12df9f7267f00873fd0ebfe7ef3","s":"ad95bfd5d41627c4"}
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