Marketing
April 30, 2018
For luxury brands, building a legacy is important. Image credit: Lexus
By Danny Parisi
NEW YORK – To build a brand that will stand the test of time, little decisions and short-term effects are important, but not as much as establishing a long-term identity.
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","iv":"32851434a44c8dd01d754cc9a91bb094","s":"b0a9b6f6d027b439"}
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