Luxury Daily
World’s leading luxury business publication
Aug. 9, 2022
  1. Day’s wrap: Gucci, Cartier, PVH Corp., Inspirato and Virtuoso
  2. Loewe advances wearable art in fall/winter 2022 campaign
  3. Cartier to participate in International Exhibition from Triennale Milano
  4. Gucci’s latest Chime for Change zine continues fostering female empowerment, equality
  5. Gucci ruminates on concept of time with Dive relaunch
  6. Virtuoso brings industry into the future of travel with inaugural summit
  7. Kenzo drives new creative direction forward in latest campaign
  8. PVH Corp. reports corporate progress regarding sustainability, community efforts
  9. IHG eyes tailor-made experiences in new joyful campaign
  10. Shanghai’s luxury retailer Secoo sued by Prada
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

How brands of any age can work to build an enduring legacy

April 30, 2018

For luxury brands, building a legacy is important. Image credit: Lexus

 

By Danny Parisi

NEW YORK – To build a brand that will stand the test of time, little decisions and short-term effects are important, but not as much as establishing a long-term identity.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Day’s wrap: Gucci, Cartier, PVH Corp., Inspirato and Virtuoso
  2. Loewe advances wearable art in fall/winter 2022 campaign
  3. Cartier to participate in International Exhibition from Triennale Milano
  4. Gucci’s latest Chime for Change zine continues fostering female empowerment, equality
  5. Gucci ruminates on concept of time with Dive relaunch
  6. Virtuoso brings industry into the future of travel with inaugural summit
  7. Kenzo drives new creative direction forward in latest campaign
  8. PVH Corp. reports corporate progress regarding sustainability, community efforts
  9. IHG eyes tailor-made experiences in new joyful campaign
  10. Shanghai’s luxury retailer Secoo sued by Prada
VIDEOS
More Videos

MORE IN Marketing
Brands need better data to keep consumers loyal: report
Marketing experts’ top tips for brand collaboration in China
How China’s Gen Z threatens luxury as we know it
Who do UHNWIs trust most? Their digitally savvy kids: report
The good old days: Why nostalgia amplifies brand collabs in China
Understanding segmented consumer types critical to brand growth: Euromonitor



RECENT ARTICLES
Capri exceeds expectations with Q1 earnings
Japanese designer Issey Miyake dies at 84
Kenzo drives new creative direction forward in latest campaign

Louis Vuitton, Naomi Osaka reveal revamped Twist handbag
Tag Heuer reaches new depths with the Aquaracer
Subscribe now: Full access to 90,000+ articles, reports, videos and images