Marketing
April 30, 2018
For luxury brands, building a legacy is important. Image credit: Lexus
By Danny Parisi
NEW YORK – To build a brand that will stand the test of time, little decisions and short-term effects are important, but not as much as establishing a long-term identity.
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","iv":"aeef4b7c8c6a3f5921bf800b64bf484b","s":"2849bfb0d1b0b631"}
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