Marketing
April 30, 2018
For luxury brands, building a legacy is important. Image credit: Lexus
By Danny Parisi
NEW YORK – To build a brand that will stand the test of time, little decisions and short-term effects are important, but not as much as establishing a long-term identity.
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","iv":"ec8c2cbc3ecc0377d7ea44df977cd2b1","s":"a46bae7feaad3c4a"}
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