Marketing
May 3, 2018
Snapchat Spectacles V2 were released this week. Image credit: Snap
By Danny Parisi
Social media platform Snapchat has relaunched its only physical product, the video-taking eyewear called Spectacles. But after the first iteration was widely viewed as a flop, what purpose will the revamped glasses serve?
{"ct":"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","iv":"bbc8a5567d584fcff00333754c8ec460","s":"61e0441aef0d665e"}
Share your thoughts. Click here