Marketing
May 3, 2018
Snapchat Spectacles V2 were released this week. Image credit: Snap
By Danny Parisi
Social media platform Snapchat has relaunched its only physical product, the video-taking eyewear called Spectacles. But after the first iteration was widely viewed as a flop, what purpose will the revamped glasses serve?
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","iv":"cf7cbceab4d79d6db0ac71dbf31f0fbd","s":"1e20ce08e746c9ca"}
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