Marketing
May 3, 2018
Snapchat Spectacles V2 were released this week. Image credit: Snap
By Danny Parisi
Social media platform Snapchat has relaunched its only physical product, the video-taking eyewear called Spectacles. But after the first iteration was widely viewed as a flop, what purpose will the revamped glasses serve?
{"ct":"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","iv":"a01c8d9f02b119fc65ff9e7098c5e335","s":"52dfcc76c7c24e33"}
Share your thoughts. Click here