Marketing
May 3, 2018
Snapchat Spectacles V2 were released this week. Image credit: Snap
By Danny Parisi
Social media platform Snapchat has relaunched its only physical product, the video-taking eyewear called Spectacles. But after the first iteration was widely viewed as a flop, what purpose will the revamped glasses serve?
{"ct":"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","iv":"4a98958b8bd84ec82cee99c6fd02cb9e","s":"614df7acae37e447"}
Share your thoughts. Click here