Luxury Daily
The authority in luxury news.
Dec. 5, 2025
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. New film from Moncler marks return to Winter Olympics
  9. Balenciaga makes holiday statement in new campaign
  10. Bond Street unseats Via Montenapoleone as world’s most expensive retail destination: report
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Jewelry

Rolex sees highest media impact value during Baselworld

May 4, 2018

It's Rolex's time It's Rolex's time; Image credit; Rolex.

 

By Brielle Jaekel

Watch brands are making small strides towards modernization, but much of their businesses remain traditional, leading them to miss out on influencer-driven marketing campaigns during Baselworld this year.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. New film from Moncler marks return to Winter Olympics
  9. Balenciaga makes holiday statement in new campaign
  10. Bond Street unseats Via Montenapoleone as world’s most expensive retail destination: report
VIDEOS
More Videos

MORE IN Jewelry
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler
Chopard, Boss, Lancôme front AR experience from Snapchat
Breguet debuts ‘Expérimentale 1’
Chanel unleashes ‘From Dream to Reality’
Longines renews Global Champions Tour partnership through 2032
Jaeger-LeCoultre digs deeper with ‘The Hour Before’ doc series



RECENT ARTICLES
Follow @LuxuryDaily for the latest in luxury news
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler
Presenting bespoke models, Bentley tributes ‘Dutch Masters’

Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
Guerlain Spa to launch aboard Orient Express Sailing Yacht
Dior’s ‘Lady Art’ project turns 10