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Feb. 8, 2026
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Jewelry

Rolex sees highest media impact value during Baselworld

May 4, 2018

It's Rolex's time It's Rolex's time; Image credit; Rolex.

 

By Brielle Jaekel

Watch brands are making small strides towards modernization, but much of their businesses remain traditional, leading them to miss out on influencer-driven marketing campaigns during Baselworld this year.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Aston Martin loops Breitling in as global watch partner
  3. Qatar Airways, Art Basel kick off partnership in Doha
  4. Ralph Lauren turns to TV to spotlight Olympic fashion
  5. David Yurman selects finalists for inaugural $50K design grant
  6. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  7. Secondhand watch market stabilizes in 2025: Chrono24
  8. Lamborghini deploys brand showroom in Egypt
  9. Versace hires Pieter Mulier as chief creative officer
  10. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
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