Jewelry
May 4, 2018
It's Rolex's time; Image credit; Rolex.
By Brielle Jaekel
Watch brands are making small strides towards modernization, but much of their businesses remain traditional, leading them to miss out on influencer-driven marketing campaigns during Baselworld this year.
{"ct":"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","iv":"15268eabef5fc8e996a354266e4c2001","s":"fbab0cae1a9db9a7"}
Share your thoughts. Click here