Home furnishings
May 8, 2018
Matouk's focus on data allowed it to respond to changing consumer trends. Image credit: Matouk
By Danny Parisi
Luxury linen maker Matouk experienced more than 200 percent increase in ROI over six months after increasing its use of data analytics.
{"ct":"mwQZwGBzDcYp0EmeJ2moK7+F0MUyAWh4KW0bVfwehqEMICBZia6g+PD\/JyBUBOhO4lSfLZIGSIzeoF0JY3w032S\/flAgwE935ZJDqeOTDqQ83d6hjaYmFK+BAcIXoxNRaKJ9AXSiDUjWvXnkyMKS+OUkTA\/Tl2A9JOElHs1Bx84SqdQgiJSusKoNXUgk\/hpLz1hdvDS4JtBUfJB9Qkc6toNhLCRG4tk8wAagQXatqyKBxzToGnUSUZWajPtMJfRsq\/7Ueg34DjGlY3KbmN0tXpLdPMqATJXOpxKMYfzdOSA1B7czE3mq4KMV0npzgvI7Rud\/QB0pxUKCw9OrxmspGJkhhCzrdYCxZNK2HukiDhpFKiD3YKe9v15RO5BMtd6bk1lZvSSbftJSKByhfKgPGBbyo67C0kjYsHSVym+a\/N7nWJuPzVWc3mymqsXzLvuTafhH+MNlz7kKR2rTXHhrvD35+RCuWppmkVYIpcAk22clog57hlOc5fJGsPHjeIpZRZVYkNPJcPHBgPL9UA5gLMqbTttHQrHYPxtIyFK6KGBXFJaCiwM8TFHgGrNbi1VcH4p9zJyOvtEEZxDAy2xJvEEEfxnMczH2J0D6jonfoDCjB1PhFq+gL0WiCU0rH7d3xjFsf3mJLsVpki0GewcBAjXCWpevJhC8OFWmICEe3YRXuTI5kUCB176ElEqfCb8dOAzj8Ey\/dsNU21vCta5BeT+WeNLHbsXUVLaRLlYY31mueAhaf2M+QSvEiOcFvwHOBo+RnWCADyxwLFQg7TtnBPpoqMGS1SiDvZDKBWZf+OtTdp1vMscR86iVNXlataFzGpT22L4qnL35Gccou5\/BST2uEV0jCqtecYIztpkq9eEDUGXPZD1nNr95+\/eOqjxW0n64BhCxdn4TyEak3W518OXSGUiapSVEUzAXG0kwwnksmZwbHkwBIxL37BoVIsIAobuWfBGr6iIv3dmuTbkM8NiDM3UYqewysgOfva2C0ibgzFOerOuL+w9+bd\/P8LXA3VjcmO6qrEnw26YjuqoaqdQnbNx3NhSpEQ\/n5eT+o44POulOlRfnH1pp+9q\/MfaVWp\/w9DrmbX4tN+dcCMI7XL2upQO\/XXC\/Z2epY3k4rFL+iuFbEmY6FDoNquo7Hl0JmloegYybSognvAQpgetcgzKwmNrPZGCl6FwNEsBgLr1aI4XivAa6NF93rInUJX4BJ8E2MnInIZFSlRsYyyKayIy\/IRJpD\/ufURdgRxYjZQ\/gU6dim1LnUGXMUOnDFBjxVpKXJHPKLV5mMmV8v2Wczw7sqBBBp2jvCVljokQGAxk1Jrg2uAJhdles6eLT2DIKuUkE9bPeJI3IS+MDqF07TTpEb3RCOqMIHcRRy\/m49+vmVTvefykJj3R4lilXgvoioWuu5ycYcFhVH0MwNYyF2hTHTC18NhkVJmXrFYpq9hj\/9uNH1kOtD0OQ7\/gqEHnNwdvapFk+xJF7zJt2nR62lolQznIDdecsYX\/VH\/Yv8uFkzajbLngSbxPSWkxsbVN8Djqu+b08s0SrIo6\/K6z7JUtVUDv6V9OWVWzks4lNSdtgQGJn5q3AKwntuXmViGadgvFm4bOXMFZ3laa2YPlbkjyzi1uadkBCSjF0CkLsM\/jji6Fv0xaEbx\/sjXjVNP8eF9jETt6ukp3pKFCTVhMCNP9P\/Ml8CwKWT1wIweMqJCcJctV8YNMborIoM8iu9vMY+qHq+G56dwPzwfxzBhqj2g7+68Xz+SYUKVake0tLc6p4Y1Bb\/iN3JKDuJV9zvoGS26zupGQUAjSMIpjzPxTT3xWWog+D4R3VShebyYU+BphyAGPbbAfxz36nm64BzdgVtyrJxFssaGAX58PFsfcrcwzXjG7pK\/jYHYWF1QXOQhTfWxZbzqqMDEjvzyLU76TAc5SCXyye+j59p6TMsvuUiUQh4a7kXPSKw54f4+Go\/SiyCRbzQEmdmKlKgBIueZ\/OusdxZmjsfor1nJx+jcgYpATVSz0BrLMtA+JeCKCryHb6vbXm0k7mOZyr1a2ybS0eHFcNlgc\/E6SxL9Qlre95gf5BSzzl4ibRtJcrDYRs\/ohgWLhtNAg\/0IrOvDg+X9tPXWQGaf49dchkGa4xumyZDf34ftJMt0usmbG5nXvClkVGcWR+McAs5lMJwxM6LgeBbpM1CfnRKIzCT\/yBb638ScDOR1+rD5sM\/MWegsqBURHA3u0ntC4v4WPimKxKgkqz88Hxk4aPu1JfPDrnw7q\/wZjjv7yEL\/GZCDwfwaSniVRVe92G7Bp27RwfOFtCGW4+Y3Le7zXlhHOst9wnTdro89DR7uIwfH0S10cGx3DupN0GYx44ClLb5FJ0OjebrEvXqrrXS7RLiqYWXPpTQtTI2wrgbPa8jdr5bI4SjbL0fPCRE3vpUIXbr5UpxgTlBJrfV3VcORxzrdbWTOWkv1RXLL6b\/wj2kpKwMdqmf+NsgA7eLP6tw1QBMTE\/fwf2PgcWj9PYOBUeOxelLeolawg6MTZRrpizfvmNG7AFohQY9wL7NXhndwgn2OD7Y9AAdNFEbBuzbZn0zqVwVl0jLedTsNxYOZyGi79\/4Jm81bZyXQ7Fl3e4Id8tiY8+bWmQSJ\/cPeZnRBc6GfyVSuT0hkM\/1Yj2fWvjuJi2kXmPmJ6k+jmR1aUDy5GMBQbr2pk+c8YscTwW1b4QeBHvEqx3w9WYcQyx\/e8J9Cy\/WWBOziBZi4lbtqfnFouZ0t9kmoCc541lEhRlO4VMsxiOsN1Bt0LldIpo9taeKDf+EkUQVI0JWno7seFXWwQb1hD18YMVuvbi4mc+rAQnInHYD9ethds43hZJ+iJxOUvk21llr0VdUrwG0ABbct+XIo6hqj1ZZ6YsV7HefDVWwSd98Dbs3Y9CdICQafbF7yWEdnIOwa+pjyvNKpHlgdwWCgoxRuMPdFXsI3zKZ25\/fNXGczpiyVc5UJvLvuB8\/o7VaodG+M2AAeSnaMYhQwukG0uOchaGBtSaz+4L7t+Npo93gBfNhDAyVrGvfiLPB6x71+nCGQfU81EPCHknuyQVv4KsEthX2bfevo5CHBGmSwRj+d1TW1bvYNLJqSGGq39LjzATj09ukG2KD19QnUMH22LDARje5JANeRkRY9qWTzAz227SZ1QZRjtAxzpQeSsk6y\/ydNowRs9y12LG+2kS\/FDcNtoxorhwR9w3W00sulygonU90uyf4S3zcsTjvGheBgvEvrp\/Ts9wNG3kb2tubSYD3V+QVl8D0WCpaAWA25ztvbR\/lSXoRKrzUv3jcZOoGSTuq2pm97cJxiGwie8F9tQ83HjejYhnrQ1QSB30RbncvidSlVNhQung+O0i\/HL9LLD7OL203JM4zcjjb5r6k5SvFVhC9NLScG7yd5NFLDhsoe2YAlaPRLu\/6d8j6+P6lqEEmTo18trHtmo4heKlJeAbH02Em1Y3bwzj2VXMSED906FnNzrQqMRfilqQxtTciP\/ksgr2DWWlgwagAVj33yXsT\/9EBdcHi9RpbhVdK6tSEQMLH0YlDryK7moTQgmnKQF2Gsnbrwirbp7PBvRN\/FBCIgVLA7XIDIMPGWvbitXT3IM+8NSUYgIFtRbFrfwHok1QjmX1hKZk1U0DWiRITPN3\/MltrWJ+n\/+m0npFn85of233fXNpNx3fpnCRlXEN\/dJ1sO8f8\/fgfA46JFCkvyAhrzuh9eEOE5F91mXJDtaBfJqTeItu480nlT1OLAwWG2Ch490kFgnXRW7+N4Xg30SWF8WfUIvIJDHZ511qOOK+yNJDRj6CjXWj9AX0Z5c49pvmtEDRkp5plrT9AK5Q9Kp936HVI+Wklw0n4CN1b8jzIQUth\/KMaYlLOtDLqTglk2VwJ+lKHadD9GLx00eZfeeRjl2zy3\/Yi9QwESSn8HZOXHwiX8VciOiba77XyiTqp22gARgp3jpmyLG5+dkh2qTtdXgs0CFITEhl8n0\/LwkSiTN+P+6f5c1Bs\/K+ZxZpsKlrG7mTNs7PTwrOWRMcJ92Lnf1CNg7GZbBHSSUp4FNR4ZLS8QwrYrjFS3QVHDKNX9cVKx7MJQl5iSqBbV1YdIgXWeII+hoPulLBnumbpYw\/ydz5Wiqy0O+kglzw9V9ROJJk5a44a3nCAIjR6BayU5PkTsgLfBxUuIiVbNkevolw3GdPfwKDjRnyPMjrBfyY1S+4R5jA5slvCDCFaYsqVTj+ifr15fqq6bHCrNNTwdEKVfUuByQ8dgZWWdh5OXWC4oNvaNPiSX76RMsaw91x5CKrQUHziyaSynQrDZX5qVrQKAlAxG3+d4i0mCpZKZiwsWXqPsJnjgj0XANbi6Eqibh+6sMPVM7l3bntpkDBD+pAalvHMDS2dt8wK47yy4p49Q3SpDlaIrtn\/LpVqElVv7G3I1XTXzLPPYt8Csl1hbh0j4ryLkgK2a9+iMkUTigkvakHfpr007o60tAaARB7qRUtJOh7Z+JbeLrRoVE90OxouxYdIBteCLv4SbTkPu4rpKWZO3Hf0Y27mz8UuK7U8BuRvbWV50udUPzgDDavaYtwYu5JAsjP1SHY\/YePTNJ4Z1iA\/RVDtYl\/\/GGxwLfI\/BFxIFR7sOj2yBntJEIW8aZiTOUW9Eo9JbhH+MRzkWJzCT+9mjFV1AFVUkRoM1a64hJqDcQhDIapOTT16fzvVOht5QayCH0oaAVUMR1vCbnRW8MzWdeCtFaZl50hG4oZ2XNrWBWXj8VqKCsjZQNIFkB72kbT9ya\/XW6PB1VG2S0dYWKOhIMNhXgYzggmfMkh3YoPQ+rcecp24M4caW8GGbK+Dt9D\/enj4nHbj7JdyuEPWqcw0W9l\/e++Ntls67qYG8DICElzlBg0FsV9gL6ZtdN7poa3YAtgK8XWC3EmRTF5yeuVZl\/WfoC43N6JLINHGdRVRRIReL+uMeuT9SFFQiBtN4inMcfPohLLFbERZXOKanV\/4n57GYnqCCXJBDMtMas1tuKKqcMExnXA4vQN0t3LfkOqJGSTvaEF+WoKl43tmCniZyiS6QmgHRUp2BUbC68JkLKjJEONZU3eSGKu1K+GIf+NxO0BtBv9QKNsS6EIx+2MjkHuEeigKxcj+vKsPoBK9GIuO09aEGwOV60cb467QUzdKTOec8B8tWBqWamdagHk5eOIgB6OMp7xx9IHQB0GqsJ3s+EAP\/FPLjIA1J4+arbVFAhqEeo12+M96Sq8QURCWUBjvN8Gcx2fylSxg+EIA+lRls6EUT\/3QmWs1IbXojGJ+Y38Tyk+FRsbv\/YG1jStwc2DtKlIVqVcCuYdAlPnkD4pEU8TTKsbrfe4eYjQ4Fgv4XXYfU4wEcM3o0guNftPX6vt+rOXOwu6BWK6+7ZD7bCm8IPgksHd7LnS7srGxSpFsPbzNIqGCgcOJl7th1nqViahM2LMY5rwgVQ1GqNtFAOAAEiIdgy8dPVounlkK20eVqmDiBbQ6tIDSayoUZ5aGGkEqDvNSPL79HxYGSGP0OlmkryTxvP0LUIsI7\/DH4nyKXRudUThKZXi9mZR0tBckGa2rsq5xtKLN0\/uR3CQo2YIm4tLuS0MvO0LtB3o3g4Y\/zS4g3J24+3AR1o7hODkFtbigLzwdNjuN9WIA1+ZchOIN6ab7+Ph8EORaiF+hyjniCjHbGYMosPjLMka6luLge\/6y0OYFX1m+vNcnPBqO0TeLbyuNRuJqA5VTWax1z4lbYu\/npW8Do0HpMbtBadHfQV\/fk7z9Iqe4DY01Yqpf7vBnrB49lZpNRCP0B4sTw8OpmS0QV8H4ASL2crcKvU5m9ZQItyLOHy3eCvmXayvTgMqfIRW2DzQFDePJR2N5hTzgetHAqlG\/tvBgMKqi4hSua3y\/uYEUi97VAkSlIjF+h4xxMULeD6PO0+No+oT1MhwD0WZ2qKcGJW709sQlGa3sF3rB5d4R327ap7n3r13ZNZXL+5acAiJYdQxivzjxP+n0DS\/XxpbTcX+uzjnkOhGeSjFUkLUiFd2E9VPTjVsHjSaHhKAO3tw\/UWWtjBTeT3lM3bxZSeWO44i44LJfZs4q4AfPL2KvU67v9f1x2WAxi+zB0Ukt0JqxdbyXpONPv7gZyoD1rt3zKpKsXl7qFiF2Pr0KkKz2kbKpYA+KasdQOn6KI6UJLj\/CvHk38B9+NAN+wyJXBIqkwUhFgpvmN\/WQtWfYmqGyn6EVVzRNQmvtD6MZVbMfWgerHh4GjuJ\/LkN0G5jEA509LtwtfuhgSi2eZChX05xqNidCfniAvt\/AsqPBZ0z5YPmsRYg9j9t6jvMNfBiY6A4UoPN7wvWozeEjEq5OogJMI+q9DO20f1h83GLkqX5Y\/Dnu3N68q6AjXXiwwOXC4uf5ARyVs6\/mv6cFx\/zkM2ULlDt5IP8YNiIcvAq30HhJEhwLQw8uMEyCjG9nAh4YpowljVCZrLa+JnynIFOcdr6Ylva\/UDMt8LRynV6GE4EsVnNiVCdXL9USqARTrR8MpDM7EjOCoA5hY5gWbFIL210Jy62T6TybCFkHJTldAdJ6P+DFhzGTWhpvlhJ7QD6Wq0bAi6MeQuijASQsc40qDyA0RkIsdhchhwfXzHfUbWwLwff4ez0nps+kpQBaFK6yesFESGKf7muhUE0jPdKGw8T80gFasEQBroZQNzuKt3scMPt33b9YcqbtzZxAcYJeQwxe6hgFTSQxBeohaIwC0Kn6QCbpkqbYnTd6obxP0bQCFJps5C0T7kvnWdm\/COlBsvwMMBT9W5KNpZeTWydE1kH8hT4FuCt1QQ22Gddd2fAGH\/ZydCNtuRQfypa26ok51YEXEpdyFYCHYv9ygWrCrKRlmU4w0k5imSRqVpYAfDR62uof+hS11npKzy5m5E3SfJ56qJx+ttOmLGZsQoXOJLK13jGsbW2t0ZaNKQ0SqwF6h50zMTf+UekjIonQMNKQlEVohJ1fFOavcJDHDl8Knx14mwKNRGQE2AoHJFA6txZ6htmqmMtItW8vlfc9uFlHq29V4cgeTej5xkYU6Ov9cQqHoeFMVYM+2XtUNHZDTP0pewzkuWfd5n+wjoRL8VMYl5j3c44S501aKozBlr3yCONVH\/4KUTQlqWzSbVITEBX","iv":"13a26b0439b1ddea3a406648d000d7aa","s":"1a1726df455b44d4"}
Share your thoughts. Click here