Columns
May 9, 2018
Kyle Henderick is senior director of client services at Infogroup's Yes Lifecycle Marketing
{"ct":"MxyDRhdN8IhrIqNt7Kr5y13Bc8NDF5zv8+8pW\/ZeqSHQyCJ04qTh9j3lCvlYjm9h3e3dWzvQK24faUXmCdW9oeORKc7YWe5WQoGtQpn4UrePLnxm4a4rtpWHu0pS8X7k1lVEZ9g+w2PXLgv\/RpO69fdwO0HcTlyOqVDLctEby3x9N2iqHWB98bFuPBWkWIVn7WO8IOcLMxGlm9OFtzaTeFP73LQ7izRJZYPltaJHzEvJo6IEZTtn1nI+KRGt\/TE2aIYlZ+dQG7Y85ii7OPWOwoGE6TmtNaAV5Key\/uRPkUsv1ChHM\/aqpNXwJ7fKX+fBUnQREN8XUT\/eW3a\/HXQyXGDBixOgegzgODApFXLDPxhGiHdoA3d8KWc37E\/pDhQtY0LmVsSqHnwRQ4\/dJlIOsDYPqCvPRKxLtWxwEVJP8QM+368aoHAEZXMniiLbSMDHBzTlLy00pc+Zuv6ayGqVzbsDbGdHbKg8VAxC\/YQC5+YA+YQUMYUmhtzAbyM\/KJgKPJee93xqj2qf9NrhhOCkwSvRubokiv6N8X3DjBhOZob7WzQEmUHvbuVXXf3DKbz5Jw4A+SHzLpq4c+6g+V2IQQvC6EHk\/PCbpkIU0SccWm9am1YJw7ObtOxyYJ2fIWzsC8Gt5bB4Y0u5Lc9zQTQ84N0JBvil8Ko3aXgjEdrMZendaatQNU3bJbeRsowD2FXSyT1JAdHirAKI88VMyVqSgRxYPDK2S7IUbC6HNJZ6wnd+2fJtw\/uKRbVWFsHXFmTYQj\/ovLzOMEQNy5fv\/Q89IHFgy9kBLAScpUtNvskL\/U9CtbrBjFU7uUxbEpsot79fVU5151hEfGKwCRkYqfmbJrNw3Sa1TDwds0pek4Gmm55boJ+hWegaUVncFMgFUtWfePEp+ct8o7BFujI5SHsLTsep5e\/HjNeAN3jUgsnqpSXO+VkkJFtHssR22Y1xLG6Ocu1UWPG07D8YuijUrV\/fiBp0qU+2xq6rxqRlm5k68Tzac\/Oa1hItY\/wEbNE+KB8Q4TZjiW8vOGHNqH53Chjl2802FoapWWzl3ILNX\/MQEWd57AWGHd6JdzT046H3hqqw\/8TQJ0+YSjKnbJoxLZroyt+VkRJ7t2hNEWRKDKsr1NWS+imqbauAqyXpTcp6OJZgDhqwrqfFUafZM4T4lrdbxn5skKiH6ecqd5xXWOSruuaDl3IMwhBJZrjWHmM9ZMLdAaLVpfNboN7Y6cwAiQpcZMVcX4KLr22mqA9Ko7+w2j2r\/m6S0JMCxLu0395N89wLyKnqVKTCdR8b1oNmtKlgLIczb53ssgjHE8VzZy1k4QoemgvGmg+zgMXNgD4EaMm1Sid0oXHzEWzMSWJ3SDQp995gZTC2+e4\/3xZ7gFsTpc6JjW8D2MWt\/mYRJxmCtQkvCbzqVCts0LIEXS5E\/0sWO8hTrlYTHnPdKg6GrW51qmRmOhyhxDpnn1q6ZhG+QhPd\/P\/zZKF941GYhkvsSFfT5vRoJPLiQVb6nZ5LmmyeDqTA3L8ESvCZXJ0wdIPtpshQAbJVQvpErfCiuDP4gZdLGoe92L70iSNT1P1zGTWV0XoALKL2y1CGfqUStrgXynr89vcC7FmughX9dyT4a+kqfrX4P730+0HlJ6DatFqKKE68SucozVLKRS5crmRUVbAgtG26n1BujDt5Khl8cwkWP66knPE5Oh3yR\/A5tGndQar5iXiCbh06A0zkUnGZXPlo8uDRoTG9uC5bA7DY\/ikruLV+7nRJqJeB8w1\/Y1azqncNPNN8KGhv+10N31BJr4syQrDc9kJ5T61oxp06Wkb85BlxiA6Ei8XF9gi5Arj3VTqEBCn+lEuuBCZ5MorZAqjHPRekV94151tgFddVCCVC9f5OckicYpgyCKqKmFWZJcbbnjjLPYfaAPARzSqkHlc6qXWHsa20E8Z2xMO47rGuaR8P4C1xb7l61ntiWTvIZ13FFRMqRiqFOUcwlRFn0di\/GNLR7NirdlR+OvAc6xa5bmzNE57rkLyc4JduH11WQnKwpnvXjzmaAvUvx0xhIB3KCd4jtrDiPOjXhtWqzQtLcyxEAtglvlPy80inaEpaXjXcIus9hUa3Ahpw72cR8upk3MoNPb00MEzTrm2sOHi+Ei56wWCJmVAC+d5FaM4iXTxVILF+MumexDo3wAOahX0ZFowJp+FeZ32xNQTbAPm0oYdWG9ocwIkUttfYuPkMpkVZml\/j6Rlk8\/KKRGJ5p31otu3STTuJSNR8gwOToyOzd9Sswd4W3f3FqJM2DTWiy40zhehY8fpWRGT4FPuyDLIVlIxmX+FiMLYDunM\/wO3UAR\/+G121dFRbSDG5YngyqfxG9d2qht8I2P4CQziPgc2fDTJz0zEwtpPvMOthJBF57FxemXgAJJD1UUoufrcy05EyieToCStRMz8Eg\/nFBzQ6VBmQn3yxpDWmQnK2Hqx2YAXqqNM1IkyjpOAwukyCnOqgABGup6P8bBEojYsOmgZYJsAgAZxL39YAe21up0lx4taoJALaaI2cU3oOFs6E2jj0CbEwcmNQYSgdhCiH\/2n0SYLXOW+70YRqhnavuVsK0ua9S8HR92Xhokt5ohUZxeP7\/J9w7S1kWJCBhmopuW1PZQh0\/sxTG\/xd8UikCsksbZePW0mdnl2mFQTgmlsRHfb3\/mYUnnyYvJLmdQq+\/tDSqT1CR2ZNuBzJmXk37f+GmJqPI106toiPyxq4KPPXtp+GPys\/IVaW1289vybKH\/qnlisApEwcUC+4UhE1q14G1LF9JHpWUKfkbX5pMqU1woQIbETAwy5RFf0kaW17AlJPk4DxeOivUBQXLO9yNWrNKOX3+FwdaGu\/ZwXd9fn6J5nzvJ2562rhK9XnMdSOfusOTvFgBbwAsgJWhRq4d9poT3AqX2p+07ibxw2KJ9C7Y9cFQb4+Jx5bit0kScCGwHVq3oBenpJpFXUyGSsTf94E0y3eUCyYKd3dk11dFooRjL7LPm0iYDdCXvz1Uo8twuWib35RGQqGEDeod9TjiP4kk9HKAKSM66QpmUGozocydBqX1YOLMaHPkMKcW3AWm9goX+7irSXvekjdCr+Suk83Y7ALyYzZgwlsTagvIwEalhvvBmnzS1avTyirXERavgeXxJgqj0kcyKqsiDeHMlo\/bw1IUNKvj0pMEl0Rb8LnE+7fjYvFpC0ftZWqn+m7EeJBhCYt5Se\/v6VXWacI0NS30OKsn0ahKbzUkjmHwz\/TKwR\/D\/9IOCrEFeJgEoeKjrE1mVFOlma+AM2tnIsBCPxYGBpkHQK+Z+U+25CmtKG9INMLbPe8gh4qI5vJNNZy18DXqjYhtk\/AfZHrILsFi9FLDIRYBd5Ri6yI5fpD2Qa0Cl73XtLGHk+FCJ3YTXjexlupfs7gtexNHVz1LlHtKGXJuBcXAnqvii8hVZ6pVvgkUNZdY8cG4hv52IvbzWt6J2pua32Ziq+Be\/5bvrYeTQK8EqTsPqT0XPSQZGCr7cNeK\/v45JGcq68KCegrlF96bJcsI6uEfctJlQJIFkrIsmi9iZBRnuk0h5H2AGzMreC\/g\/aG5pEeATIHRW55IMoqKR63xqPtyrOs9UZaJ6EHettJLG1r9EXr+rkWlrY9Z7uczARDL9xnVbSobMqSCP2RKiuIgUQRblpbjePrjzRM+Ikt7gZjYVoYo3Ypo7qmayA4xw+kRHnFBRvESxJKk7PODi1J8UH6X8K9D2fKtp\/U2\/03fby8DuWHxLOiNUromFVElehxE3rpTppTT1vFHw\/1sDSELBtXe1vyvX1REoziz2awjgyFXupyCXjE\/QgO2MGyqAvFAZgwSYbLHx8y73068qDyCd01VpeTbo1a+3c0cCYqMmvvD+6gAsnNg\/NemKSWwiyiyfJ5ARwOwaamKyQWd3QF0kPNQWOtbW8EQmV1EZ4S3pPSUOIf12M1LLjXRpzqPoVSzQzLM2wPE0D0PhpY7O5bQ96MywqmAMof5TYEEEVuIv7sBypsT1yYajYgjvE9oA0Ka6KDmnMKvSb9PFMju9fN3GcHWYUCkrpIWoXukaoQSIWZqfxWb\/NueVs7HCs5pZysfLbX2YOpQAWZAOzcNq0xEBtDIKrUrB9yepK94vCqFMiL4eud4DPxK7NBuwybSaWOsWvAhdlOMh5d+iPwGMa9m9s1maAUgpRXQ5KL\/1JT8kYUD5juldAj3H2Q0mWplGW+ILI4zbvHBDa5yfDPR7wDwuBJuqeU\/CR\/aayCYQoH2BMm7xFBi6JRiYwAF7uUL60hnyYB9vtF+TrOwfFPkY2N4Uu0cAvv+esSBZ+Sp\/FFhX5m1reyd3U95Uh8BEQYC0xqNe2S8Bn\/MIHAaIO7qJFIAt2TEGbXE+Yvfh2WpjGQ7CNJZYVuJO5w3ESPxxXtsIDz6IEGBlPaDAeQ4SnnoFT5qv6jyfWd\/F5ON4EpXckRRinggwKWFHSFP8kqIYLo3horhxR31K5al4xH1UXSEMfe+3c7B6NrR+F6xrOm50AmyuLtCJtLa3cqDI2+7MdLF0HHl91qZr8Uc1\/mY5ODnD0uD12Bbtl+MlEWrmh3a0h+Zif+l9nF3c7QL9M0CKDpOVmYo0dOA\/H0GX8JmGXxuON4i1cNMEbMcNdeK9AKgmesFX2nKMgrSWjzgm58XxfZjk12oIIfhVjSLSjXPUYuBHomSYkhxjTmS3umwaH3pFyeIT81M7fZhcq6remv4Y8K2w4W39jo6eNtNId0kH0+4ddH5jZ29xZs5vVqaxFbRl0d5XUqxEdAnsNGf\/wCHWRXOoqTo0BZ3Lkjf8RtLEnfnfIaxmeNJG\/cO1SJNHLjKL\/gkx9ZtfD8jUEYZBw\/PPnBwEbR3eSzXX\/gou8enXDhRQWztYXumBS45RThpUHvhKZb9jo33UrAipjp\/HWKByDSAw\/rUsnGqu9JYlQ28P0PHJDlPK7h1bWZ95T+bAlLHq9XUq6VLqRUaXeqO42LWCwdRxkyT7SCcgTpzI7adBvC3AEiNb0N2he+41xmfu9qvrS1U37yrWrSoZRB0hAGo2U++8C3kGA4GAdHVpatz6fHExwDwgcemR5QP5ZD5P05F6hsl11Vnz\/B7XJhFVlcAwv+9viwK7tqFEgfqVkjtafNlUhR+f9881Uu\/laBdG6W4JSLAxCqB\/5pxa8aRL7SA63VJhsULukUBACkh0T+KfeAb2Vh612PZBZ5jZup2GExOFCAZoNLO+d\/40bX70EN3tkZTgnEU3yj0ilzpuf82DOQlKstKTkimHLl5wFN+wi2uTMGlrvp6m5BXzp3wO+Dfa82It\/mIko0JO9pBttKC\/HGXZ+WT+FuYaLzzZRtxyjs1WzrT70Bfmqprn1NDiTjjAHUOYFkeF2NGZCoANoV9VRo54o2PuHK45m+LZx9Dq36Bqh9H7\/dbM0UTjH+CTG7SLkODbHHZvG3N+SGUYqqdJglLT9rXZevHTYIn1fdq9eieqD1fBf8g4hC4yiFkXlPSLwSntgUKGXtb20ssG+\/xEBBEuDoBkinetQydGmmEtUkT6GZXBTc7g6cxdB2uCW+i2wt+b2JmCQl4Zqj3NwPUtuNO5xhOXHzeYDrz4NpjotpHQiqgw0\/u5uOKJu8yuEKaf8heDeynDtl5icVSEWnxgNFZVrSok2fa9lnJ8vNGZghK1c9MAWeCSJsi\/tQEV8bbbCm6zRTecBHIMi2ccRjmVdiNfjCETXfpUrx4\/G150Gd1RWKMTVIDuBrbjaNBvMfdvQqy+jSq7ah3sI46kNCgXAESCNxmq+\/Z5Gle07oeHBHOeJ6APRmLT7bcVQ70vNYJ5ux61x8HY87i03yDV5eUBBOY0kE5vCLo7TK+Iq5j6gbIvX7x2AEMLre7oG2NOf8f5adPWEbITILZXLbHx77TPDVETTsIV859BLKuIAEecMfyLJ+INORoVmTYt1bimzXqvKpERCSpBRIj1+IC503jqBC8ltEhoEyBmIffcNS28lqgDsq7q0oYv2YYu52y0f+ZfeFWgI44gkizu3bbEiHA4Zrx1WzvKCoetVkodELhsNZE5fc1CncNcmVrXaIoe78GDxh8mOOXlHVVQlBUsA9S++0kHWsnVeAL8UnSYj6jqtfNnV5\/EVV\/Ce5UI3Yg95hkmH\/qmkNp5VlGTLFduaAHc4FniPCNzqMlxPcPCoEUaiMRUjHux2rF0Urfm9+KOIFnkjg2Qu0LY4Qz\/ZDNOdtHGfRnVzlw0EPlshUw4AW1ueK6Gj5Q55XWoUrTmoDZj+DjoudXmshnk993g9SGo2hGEGX2mJJsG5V0GaXdWYlNNcULCgiMioR8o1s3OylXaZNrXWqZDIL8NB7CdzzNQqwtb2Rys8T8sMBNNWXn6bJoo2Gaithi0PxJfC4eGCQ8xap\/MhheiH7r364cRCD1\/oikladX63gg1CEOI71INISZ6wT5SZR4nEARyHUrR5ZOdrXj0XCc3tNS3bcUrJn57CQSJfL6Zy32lv5j0mA9h\/Bu+9POsUzSVkuCUfjIqFVjPvHNdFXsYYWLzB97Vi5BGzX7bABhP\/hrm\/ocjzlLy3ix4BcIo\/ySYUYbk2MM5gLWkLxXkKn94oTJ5idSNS6o8PMILRMNGbldGlaHoqlCoObJU28qIWHOw9RwWrun1IOzocw6mh1d6NETJdJyxvMu+NBGRLA+\/ObE\/He2IfuEIU\/K4cTdGxuR27WrStg9mKrSRSrlN\/yaCKwB05LZYizRb2NmCZCVdR8CXB\/xTxPNalhn+ibX7llF8sM6p5mCS+OvRbUtPSv2Is\/LJjlWqqX6f1rtlcmJ1eW9cdahO0tBuYlr7natYEDhMscJtXvBTPuAXx5ExqCol0n2hSAspLRI18WtPdj4KMsVEKeTMnDqFtip45vX30aekfOKQCUYRKaFe63Mczkhc7HG3dMR6yEfXsZwxFArDx49sekCkQHvQWKWWze1AIKC5NsYm84jZcsZsu\/IdOCVwlDJyswZtzpBIPxbf+SFOUxI8JXYSLZqCpakyZdDK43C4RWTTlSDe+0+\/2lKbkDFgI9Kij0dc5d4wdYG1HFUyjxZsOTucIFVeIi0xPpjUKpG9P\/mOEm3mvGIr\/EQ4g4ooV2\/xI3v58dUaQegrUTgTddhKxK4BwDpDhl+rTxenkJr0Zw+J9TjocpBV34E9iGaqXrtorOCajvhsW817DP1aP9KKF2VSU2ocOS18bNpV1qeUe\/UTdDVfgjAEB30DFcXg75T8m17ikmpBIsOMKNthr62uJa+TqWahV3mA2YDoDbs2zQXdr110h3leiwYEWJGzTPOFBd63OXBLPGcXEe+KMRqwwNetgjFqFGshFmS6V7P4dHu6Rixp1tYBFbW1wXMbREQ9iI0D\/1TwT6Z64Hn8Q7m3xSFZqlCSX0v0Q7IEMnpcvxTA2\/aHqBOLd\/lkoBb5T9qXUe2fwWz4s5Pwsbu1FSkSqPJXwzmHwRAiwxqiil44Na5ituzGIY1yklgpa7dI7skpzoo9l1BrlZNQS8V85wsxatOgDvxD2Ik5TcM4H5aoECNJoTB1pKZM\/ziXVUemGwQLn+wY++tulvUd3fvd1tvP98GYuSm10FlTR3\/T35PB5mhxu4JMj4AiU9gDvWgA8t4aZA81C5FuhCC6xf+RnLmeGJBk7GSNKrXTqrIU4wSB81Vb7vSz+w51jxmwEOqWVQBes8lHOhqFegFlwL8HQIQJibXlTJhLd+cKUzy9S29IO\/HglxoW9AC1ybo+KQpJ379PbUau+59ct7KKtQwdlrc41HTcz\/pgyNgxLKxHFmiQANYtOZ0LGWO7EP1z1GV6YQ2+W9B5AlnI9v05B3dPPl\/swBSgGpxP1OQ11xVici3U6bKLcoziZAACrRTnZbHsIm8tE24+A0OXDPSp4FluEBCtzi1cWPrWSUIfaLGz6ooPFIExRWDys+QLMoYpPDYyoz8lr1lfNcdHf\/gXydosHH3DkBglPnRLGYoDtG75XYQEzHKa0URh3b0psTcNMhhysP6p1733L0QklohoMqnGOhHXJLsK3nvxKay81Rjy36BPiN\/qpbwYNbgr685st3LWVxWEJIDW2yEHFklUmhBWD\/thDXzzTvZKOVp1pVyMiuYVPRlBt7iT3ajRvTMf+\/IY7qmMaBQo5aXCCjfGwAMQlps4Ut0YbfCMsjVtAZtB7\/LWPS1IONIKyA2rDrIIJYsLojHNcdCCZR2DteI2ZLJmzBfv7iLC+3anc\/jW9klpCA54TR2qHZEuMdHPgsc3cyDN6zvlr6p4v35uCd2yQTvwhSh3hX5dge0leVw5l5wJL2RZViodZzUxDAjYPhmBFXZ1MnpdE5LqR+xm3BOYRxSnZs4FPv1wZd5iMAswLNsAvN9EB14QjNCLOUZQdaiDVBtwQx2hRTMmL+m2sPRykXLAeoixn2l7xWoQRMFpytWIbRAnnJD0SRs7AOysagVpUth2Y4bTKnY9nEtqK9r3T8WC66reEqZvbyZwzXBBJUVbMxtMRHHxrNsUVIRybMGVVYkxAYUshuMWj76N1+zNenKIG+q5BPHl+Al4qWPdl8d5sKt6JqL0VXvaX6ici7ETmaJbcTIZac8WUOeHQwrqlqdLs12FD32582fe\/W4DcM8PQJSPuONCRrdYSz7OeL\/+i9eP2IBFIOWcpae6PLlvJLsWKhHpmawOq8nrUeyz28a9ePYDDLpHVZ1h5ivUiRSzA04+zKeAnKp5L53p9UvUrr2Fh8u64emXD3vaKe62NaVBrJ7M40wP479nh3rfw\/byFkOHraeZSPvgM68a2fyKY+B0ku9qu77XzkpeKFgeM7YeLUX2wxKhOBwUHULNQYHtNH9in6TqTqyEtW9LzIpadQrpiLhVE7PBUCNGAI7TQmQGJPsFhNfO\/c0KvZgweJt9b84e6iuAz3kVjym5\/lt63siH9aeNCfpYWbO9xz4Sx7eYH00IDAaT2FR0X84tXCvLY06AAPr3VtZ9qKmYFanmyut1RfpTOldFOqSerXpArbG\/I\/Cmv37m\/qUrcGGZMIw8KRR1VKdMoq255ijJEmWQkCh4dStNSW3vsjFJGehs+VfwfLdl7\/IofBhGualikjAjnW+9wzcLZsWN01ODTsIOKcRP3mHshdjIGVFakmkhn0tlO3FCpEX9bR9fjJt7nuVzubv34Vsxm01DPdS7XMkX7ErMBV5SzneteO0UlVkQDm\/X47taCf3CdaTKAcnV0RgDZ7u5lO+qcAvlzFBSTvqtcxDDeQ8Kkw3C91dnOc0rMX7WitZj7SI1WGNoTZuHCYuVummOtRTJ8KKre3KepJSjDDeK8tyl6iLmrq568cJ+TUeKxCDQpdKS22IQKP+OX2WuQvHBS2LM1QELT2lSccPbWHKUnzKtunEVVViuF47ll\/rXMlQJ1XpXyiiyeBFvYyD\/MgI+rIoPkSbzEgx6ehSLfoLFj\/zYt33LsvQ7SknJFx1KvAgSd00ZNagJwm5xUEOssmduXARd1rg6g03Df0tSFPuvUOOvZ5Fh9jQGl0HrU3rgyNTF94ELt+Q38G2aPeOweAugUy84MB5\/FlNj4dl58G5uCIAFJqOuIav5E0dbqduxsre7RtgkfBRlGv0QZhzVaswK4xwhENrK+MoWY\/NIXOVTsuWlYE5m5ZsUW3n+dqIK\/w32fG2l2qQJA9\/TvVaftOZKDHSspsHTbzYgBM0DGzs6G0Bjk0gy\/FBaaa1X7KfxMZvx\/qAyNis2Icbgd+T57bs\/VTBly7stIaN5Z\/fLdJREVmH1h3PHgLUICkkdn+8BaDRqq5weCmPT9srgQb5R3NlPfyU57wljJgz4ja7ewivIKynO\/3eWgPBqrh9GsnsHxArxANotslt8GlLJs+Tp3uDqIg7Ft6UWPIAeDB+wQzm7J3rOy\/st4MGydpe\/RLh5JBFd1GOyPy1LK01ayboY+0MoTHPcDqWOuFk9Nj7+XIOdoWhE8gjGtbfeLelRmtHaeOA9d0NZzI8+GR0aTVTG9HuLEURC6wBblVIpRKUpV+58cD\/sFx+njoHx05aoj0N12zOCKD1XQXbmFdbMHRtTA6M92gMV6\/e3tGTsjBkvoB6IgzSFZ93ZNFvJdWZqO9EDzvMzn0vsewUGiYxrqSbCE7vRTohacHXzfuLvOvTw1cggFECCBc44acYEqpD6NI2dF1M3fskcaJKwCjPoitnsWoGkKd\/Xmx7zg49kPLd01RPr7my\/NlwQCFIG3VU4hVvXfqKi\/D3jyHnZ3jEWX7xEclzDVk6PxD\/Tswgdatn8HeiR1e1pQgspV9JLI0ZCn1bbMcrf\/efDAsshQznXZ85HJ241KAWMahzv9USr5e6dhBA2gY5XRz2JPMxizvPP4p4EeOLw==","iv":"bed035fe2d3c5f0e4b8b341f84f6e11b","s":"0307fd0de235b16c"}
Share your thoughts. Click here