Marketing
May 17, 2018
Gen Z: More like X than Y. Image credit: Luxury Society
By Brielle Jaekel
While many question whether brands should comment on social or political issues, research shows that for Generation Z, social justice is the way to their hearts.
{"ct":"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","iv":"e02fb7b634f027d9649fc82fec5cd415","s":"4e22e6e482b152a8"}
Share your thoughts. Click here