Marketing
May 17, 2018
Gen Z: More like X than Y. Image credit: Luxury Society
By Brielle Jaekel
While many question whether brands should comment on social or political issues, research shows that for Generation Z, social justice is the way to their hearts.
{"ct":"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","iv":"8c9151d4853c55b011572cc26b565d04","s":"d818883126fa9d46"}
Share your thoughts. Click here