Marketing
May 18, 2018
Even Chanel taps Instagram for influence.
By Brielle Jaekel
Over the past year, the number of posts luxury brands have shared on social has dropped by 6 percent, but less is more may prove to be an effective strategy.
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","iv":"0b75744bc67d7e6b24a7e0ac3ef158bf","s":"e2688cb63312a341"}
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