Apparel and accessories
May 22, 2018
Tod's CEO Diego Della Valle believes that brands can squander a long legacy by trying to be too trendy. Image credit: Tod's
By Danny Parisi
VENICE, Italy – Chasing after the latest trend may be appealing for luxury marketers in an ever-changing world, but doing so can risk the loss of a brand’s core identity.
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","iv":"eeda67f92808bf576dacbca3f9d83fbb","s":"54abd43d4dff783f"}
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