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Apparel and accessories

Luxury brands must cultivate legacy without remaining overly stagnant: Tod’s CEO

May 22, 2018

Tod's CEO Diego Della Valle believes that brands can squander a long legacy by trying to be too trendy. Image credit: Tod's


VENICE, Italy – Chasing after the latest trend may be appealing for luxury marketers in an ever-changing world, but doing so can risk the loss of a brand’s core identity.

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