Apparel and accessories
May 22, 2018
Tod's CEO Diego Della Valle believes that brands can squander a long legacy by trying to be too trendy. Image credit: Tod's
By Danny Parisi
VENICE, Italy – Chasing after the latest trend may be appealing for luxury marketers in an ever-changing world, but doing so can risk the loss of a brand’s core identity.
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","iv":"7bc91eae1da42e3c730bea6cf91c9f55","s":"0548f99c8e893cd9"}
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