Apparel and accessories
May 22, 2018
Tod's CEO Diego Della Valle believes that brands can squander a long legacy by trying to be too trendy. Image credit: Tod's
By Danny Parisi
VENICE, Italy – Chasing after the latest trend may be appealing for luxury marketers in an ever-changing world, but doing so can risk the loss of a brand’s core identity.
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","iv":"bcdc1b645e27a85ff68d1fa4816e71e8","s":"172ed4a755561f80"}
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