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Fragrance and personal care

Sephora celebrates 20 years of beauty innovation with novel event

June 5, 2018

Personalization is key to the future of marketing but it comes with problems of scale and content creation. Image credit: Sephora

 

By Staff reports

LVMH’s Sephora is celebrating its 20th anniversary with a series of initiatives indicative of the Sephora strategy, a true omnichannel commemoration.

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  1. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
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