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Fragrance and personal care

Sephora celebrates 20 years of beauty innovation with novel event

June 5, 2018

Personalization is key to the future of marketing but it comes with problems of scale and content creation. Image credit: Sephora

 

By Staff reports

LVMH’s Sephora is celebrating its 20th anniversary with a series of initiatives indicative of the Sephora strategy, a true omnichannel commemoration.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Presentation decks and agenda for Luxury FirstLook Jan. 15
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Dior dives into French Riviera with escapist fragrance
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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