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June 16, 2019
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Fragrance and personal care

Sephora celebrates 20 years of beauty innovation with novel event

June 5, 2018

Personalization is key to the future of marketing but it comes with problems of scale and content creation. Image credit: Sephora

 

By Staff reports

LVMH’s Sephora is celebrating its 20th anniversary with a series of initiatives indicative of the Sephora strategy, a true omnichannel commemoration.

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  1. Bloomingdale's gamifies in-store shopping through Snapchat filters
  2. Jean Paul Gaultier goes inside the bottle in immersive fragrance effort
  3. Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle
  4. Buy Retin A Micro gel Online — Tretinoin 0.1%, 0.05% Cream No Prescription
  5. Net-A-Porter’s shoppable Porter magazine sees 90K product scans in inaugural year
  6. Ecommerce to account for 18pc of luxury sales by 2025: McKinsey
  7. Neiman Marcus is Luxury Daily's 2015 Luxury Retailer of the Year
  8. Top 10 mobile marketing trends for 2016
  9. Luxury online retail market to reach $41.8B by 2019: report
  10. South Korean beauty surpasses Western brands for Chinese market share
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