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Oct. 17, 2019
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Fragrance and personal care

Sephora celebrates 20 years of beauty innovation with novel event

June 5, 2018

Personalization is key to the future of marketing but it comes with problems of scale and content creation. Image credit: Sephora

 

By Staff reports

LVMH’s Sephora is celebrating its 20th anniversary with a series of initiatives indicative of the Sephora strategy, a true omnichannel commemoration.

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  1. Luxury watchmakers lead the way in owning pre-owned business
  2. Brick clicks: Why Maison Atia chose New York’s Madison Avenue
  3. Fashion labels can leverage celebrities, influencers to drive runway buzz
  4. Omega introduces authentication program as secondhand market grows
  5. Luxury hotels can leverage social clout to attract young affluents
  6. Dior flaunts foundation via Dazed content collaboration
  7. Dior goes for gold with flashy J'adore campaign
  8. Louis Vuitton, Tiffany empower associates to streamline omnichannel experiences
  9. Hotels are start, end points of travel experiences
  10. Gucci’s Chime for Change looks to give girls the right to dream
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