Fragrance and personal care
June 5, 2018
Personalization is key to the future of marketing but it comes with problems of scale and content creation. Image credit: Sephora
By Staff reports
LVMH’s Sephora is celebrating its 20th anniversary with a series of initiatives indicative of the Sephora strategy, a true omnichannel commemoration.
{"ct":"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","iv":"709fa683c18667b20ab058c99fc84ecf","s":"5aded1245ac36957"}
Share your thoughts. Click here