Fragrance and personal care
June 5, 2018
Personalization is key to the future of marketing but it comes with problems of scale and content creation. Image credit: Sephora
By Staff reports
LVMH’s Sephora is celebrating its 20th anniversary with a series of initiatives indicative of the Sephora strategy, a true omnichannel commemoration.
{"ct":"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","iv":"e1af7df188b784011c170ef19c69aa06","s":"414b24a96aa748e8"}
Share your thoughts. Click here