Retail
June 7, 2018
Gen Z values in-store shopping. Image credit: Michael Kors
By Sarah Jones
Despite being digitally driven, Generation Z consumers value bricks-and-mortar shopping and tactile retail experiences.
{"ct":"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","iv":"6c2b41ddb9a3a7084d61dbd296a76bfb","s":"a4d389e9265c9385"}
Share your thoughts. Click here