Retail
June 7, 2018
Gen Z values in-store shopping. Image credit: Michael Kors
By Sarah Jones
Despite being digitally driven, Generation Z consumers value bricks-and-mortar shopping and tactile retail experiences.
{"ct":"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","iv":"3057fd5e3a0b5b1ea3b0476556b2d5c1","s":"87e279fb1580d6f0"}
Share your thoughts. Click here