Apparel and accessories
June 15, 2018
Balenciaga grew its earned media placements in April. Image credit: Balenciaga
By Staff reports
Kering-owned Balenciaga saw its earned media value rise 38 percent year-over-year in April, thanks to mentions from recording artists including Nicki Minaj.
{"ct":"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","iv":"f6fb4fe815a2b5ebc25ee41377bd550d","s":"7a1cb5fa16b87acf"}
Share your thoughts. Click here