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April 22, 2021
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Apparel and accessories

Musicians boost Balenciaga’s earned media in April

June 15, 2018

Balenciaga grew its earned media placements in April. Image credit: Balenciaga

 

By Staff reports

Kering-owned Balenciaga saw its earned media value rise 38 percent year-over-year in April, thanks to mentions from recording artists including Nicki Minaj.

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  1. Carolina Herrera makes gamification push with interactive fragrance campaign
  2. Consumer awareness, circular fashion driving “conscious” luxury growth: Farfetch
  3. Four Seasons offers glimpse of residential experience
  4. Versace opens its home, showcases new décor collection
  5. Day's wrap: Kering, Tiffany & Co., Balenciaga, Maserati and Mytheresa
  6. Mytheresa appoints Heather Kaminetsky as North America president
  7. Kering, Tiffany & Co., Balenciaga, Maserati and Mytheresa
  8. Envisioning how luxury fashion becomes sustainable by 2030
  9. Day's wrap: LVMH, Hermès, Mandarin Oriental, real estate partnership and Earth Day
  10. Brands cannot thrive without sustainability: Bazaarvoice
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