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Apparel and accessories

Musicians boost Balenciaga’s earned media in April

June 15, 2018

Balenciaga grew its earned media placements in April. Image credit: Balenciaga

 

By Staff reports

Kering-owned Balenciaga saw its earned media value rise 38 percent year-over-year in April, thanks to mentions from recording artists including Nicki Minaj.

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  1. Luxury growth at L’Oréal lags in Q1
  2. Dior goes for gold with flashy J'adore campaign
  3. Countdown begins: Register now for Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  4. Boucheron sets sights on Indian consumer with high-jewelry suite
  5. Last few days! Register now for Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  6. Chanel improves digital brand experience with mobile site
  7. How technology is elevating luxury shopping in the age of experience
  8. Kendall Jenner, Bad Bunny star in latest chapter of Gucci Valigeria
  9. In Louis Vuitton’s blue checkerboard battle, EU court rules design has not acquired trademark distinctiveness
  10. Chanel v. What Goes Around Comes Around: Will luxury resellers change course?
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