Marketing
June 26, 2018
YSL sees greater love on social media. Image credit: YSL
By Brielle Jaekel
Toyota Corp.’s Lexus has wielded social media this past year to elicit favorable impressions from users, rising 31 spots in NetBase’s Top 100 Global Brand Love List.
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