Retail
July 5, 2018
Consumers often shop multiple channels at the same time. Image credit: Blis
By Danny Parisi
It was once the common understanding in retail that shoppers follow a path to purchase, but that path today looks more like a web.
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","iv":"25be61378073c357f9e849d15a181aaf","s":"d7bd3ba928dbfbb5"}
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