Retail
July 5, 2018
Consumers often shop multiple channels at the same time. Image credit: Blis
By Danny Parisi
It was once the common understanding in retail that shoppers follow a path to purchase, but that path today looks more like a web.
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","iv":"6b95bca8c9a5141663e08aa8b490d525","s":"c8a444449f8fcb28"}
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