Retail
July 5, 2018
Consumers often shop multiple channels at the same time. Image credit: Blis
By Danny Parisi
It was once the common understanding in retail that shoppers follow a path to purchase, but that path today looks more like a web.
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","iv":"8b8371b74dbeec58ed161c852cb758ef","s":"531eea00f134bae6"}
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