Travel and hospitality
August 23, 2018
Marriott is consolidating loyalty programs from all of its brands. Image credit: Marriott
By Danny Parisi
Loyalty programs are one of the best ways to ensure continued customer retention, something hotel brands are embracing by unifying those programs across multiple brands and merging luxury with mass market.
{"ct":"hhB8J1k3wP0PdWFd2NixejLKQbXZGDQokgv1sT1L\/U6fgiwfxIctbV6gxwRANV18Vr8BwSSN3no6sSO940QokFve6aeBZ+ZDEn8jo58hFfYrz4GE1+EH0PTxwWpcJvM\/9HbW45JS38RVG+jtMSEiaBo0kuImdVChUFDXNSIkA5g\/TWY3oz13yqzNd2lrnkUp+fZtZnMAymS9BAqNHcEM+zODjqKaJ4Xw4pYrzBtFEaPPAUOJ9s+MVwbYBSmrmpGxIrFZBcdduCJxYOQD8z3bxIyQd3qfI3liSEWIQKP7LMz5ZNPQIWTBPKVDMfIisdOF3ulaWJSkl4nJLJoUk+iMHKLBVx1U8ucL8GlI5mx\/F3\/+2AAYiQQGWrshJvSrobXvfyD1mmjmmaBmk8\/TRrxs4FuNdjPQKDeqYTY6\/zPdBBqO8C8XgTBCTeoBah+b38y8P6tAlCRfmQYcsdWeQM9E9JOqBKkWs8vMPD\/TPdTR0sT0V4F4ikrTDcDr8Z+0djZ6bn97Ha9FFHikM3EKkV3i191nMZ\/VK5TeX\/R\/my4K4qOLxwc2rbyeZ8X4CiGwo0D6OqETr7xZjWDSh1dTSHBZaRpBHel6BDrgYnk6vhO6h5pBNjmN3PPaktZWlaTsh3LaXy+xjMWOvhfiw261N\/FWPc8lv2ph+QAClMWEzZTM4UzpS3bE5oG4nllV4TCxaGsj0D+d9c8YcbaWsLhTKqgLOds722RBR9UulJXoHNNBiZ+v+hFiHNHjvx7wxU3QNf0KdnoubApW3w+0rakpndoyRVK+CSP8Pmbj8BsheH8Lbjd6rKLsSSD5gHz520Qvhdi7e6N8dndkSXFknDYRVxYhBsVJN7R\/m6WUDI0DBzXkJuDXLSLtF\/mZZrVJ+J2EfvhCcvdLKTQWTDCUkN9ayxutm5U08pAa2C5+wUagGa2tVrH84pXxVpHTjK8U9uEg7NFRZoIYXS1jki8\/BdxQ4y8WemZP3OqYJFTs6CTYKGM7qBUXTJkzpJ7G5gOxwrIcqALOf8SYPiHOuSM3NJ59InYPJhTZZH0O876fpQ+YYixbDqTArANC2fKDzChKku8ZICItM0fDk8JX6kKclf0+TVtOnefl9+bhh9PJK9JtKeujigzh9tp+oXDv+qg2tf9z1r22hga+iCPz6otVkuGlxQF\/d9VUj2S4drWcdE0LP0lUgLE1teYxE1324QSU1eY05LKHFOLVI2mE1lqtY5\/Ii17MwaXl7Qkp0\/tzCK+Yu8nfvzVV5mSmLdLaKSqWDdLyV7\/yQ62Wl\/Hgc1t2CRofUyxcniTHUi2muWxBBRVIasyeEV\/Qiink1SSQgOWMZvg5Dz1gNFWnsFvOB0+tgQflOGc4FbCbSy4mTUigZnY8mxybPa2obrb9o7JiNLaLkMSiX0avQDbStbWSo1iKV3uCfazP7MHQGQOz69ia1\/kKCuUANwKjTazMc5vTMnMiJVmgJv2+KQSidhbYjHTZwHrlnNMUSjVHHZXLInKicyim5exKaRTHcGxIkIYPJ891ikwq7rkKoGBdmVM7ZSkLSJl8fhkyIweFW5PKD6WNmOiEJlJC1qWcjEXOsuKZiQU3YgiUnqlXbqlCE5V4nARi1iZkCJAmpcwzo1IlCcDVMqNpqHZXTNvZFGrYkgen\/sBsU8KiYLFzgPrF6+4nwjsLvSmJbt+dgXIfV9AAIcLHnJQ3SLoNa6lMgBtDYpeaJE+1tilwbeURfqbeLXRJvv7hOkQLMbKdmjSfMZJrzi44oj4U9wEH35lhIeAmM5qhhH+79iaMPQis3PWnHj5BvzRNSlItEb6HHXXERbKXKNNPxy3UqSQ3DMdVcufYNZAXsf1Th3Q8oK653WGUgHgTzqlANWQZQBWos7Lap6g8kTvMG6G7UGhiDD4ccNKtLzDp7mOy\/Mv4UL5te8fUf1mrGkHbZeLDhSqTL5lAM3poSxSCGGsPVHk0A9pC8FMg17SEs08AYvgXnPyArLwJiQUeNBeyOBE5SJ9ClJeYibZmJmTqxGcxOAuiAAPSQ4dApIpl7+bQQS+a8XA7CFIlnije5DhFlZtknB9g+Yda5OeHPJpP8TB5vei2RIqQhuZBdkYb3xW9WhH1Ab0S8rWRk8RLtc0LFAoB6iQI4cJNWTYM+wfvjeTbg+EbXt3rQlnwD94id2qXZs8r2P2XdW\/BRSv7MZNwnVJm\/B3KZVr66PPx+dnCWUU1U0ltG\/8gDRYhZNgFizgX7EathbWmKpRd\/yJwGcHIrezdMvaAmBZtsQBCTjNUJwicOaRuE5wXMRDnCn2mqD\/WMNUYDg7l17YkP+hgWgXQj67duFbCaGt\/qE7oZ0gI++RzImT2e7X\/qVtj94yhQS0FOVZrO34xTIv5HPoso1lf6R852DhZqQB75Sm36c2FoJRlErLTg\/8AvmWr07L5uId3c\/c3nW0MH1YG3jqLxIDyQ1AYchzaJ4CmoV14cUc1AMI+KeLKwx35n355wsTmeXHyWKSX\/nVaOHWg9BNwOOmp3sR8Jvhw2AMv5PgGAvISw1izdZi69gnHIy0xkgY8URwAgTnl4e3xp6t5n9Pf0MBKSlqenjjDzd8HgtDucRMdX6TW1kib03aCNwwiNRtWRaqzg0I7S9scimo5K3Yl0+Oyf9B+6TnRlh8zwwXC1XMvI5dteO3TR\/z68032DbRQne7hsFBPTIxhi4KGUoRpyj7LE4BOXyJcqdQwCNisX\/X5M+JfYCa8f3DL+Xm9yJlxIwfbhJ0jkheWPlV6Hs30osgpAOtIg6rVmsQly5YpbybGOZnXpW2kPaO5X2KiEi2wHUlHpEZX8ICLW7lE+gd3BnIpuvuiXPccSlteEWQfChhaXN+\/KNrba9eENcPkeYBg3+yZot+bWR3mK7fRZXyiCHxKotkjkmhCgDI7RKYj1KgUV\/SzXuB+CQ7wR2CMvqEYLr4Te8r5r2\/Ia1C8rtayv\/vIWVykjiRHpwvRbiXOfDkLqDFUYEocI3EpH9pywQUvYIwOnszrOFCf1ITxuYYVVe\/YrxqeR35nd0oOIGnCXIrCcuoZpuBKBm\/WclD7\/z869CT82ewAf3cUtqcQ26iY2RL9SRdW3l5ndl7gg8aYkZhgSojyMh3WEBWpaTtqRVS0hlp7lmxh6utsC1bOjVAyZc\/mu6rFUfP6AVaCM4sgGfyn7yMtX5065OTYDW7EBfJWFelapeUnCVejWqhVA\/HM4bl+9luBvEFGKVQvMNzHAFNH3S+Y0Np\/UuT8Rr8klq52ISGxE56Zyi\/vz0JIKVQRoPsMrs42pJuYaWbt4ghEcNtWVHvY+Pa1aC3\/D7IPo\/Ll\/bn7ghHF6Z0K24OzYHilQUMNahFlTq+7PBSopsrXcj+pO1nPv4Xik7Z2A6\/kKJ2EF0yl0jfGGzF7BCSFbNhVmUQMZpTM7BORskUXjefB0LVnpTexYbR84jl4bo\/RoeaqSxThjwN7WrSwsKfhJRZGtoo1Iy5xKG+NY+oKZfSdrAFFhs\/0BtqqO2Dc2UZLMWFoFaOPPo1KNnafT3EAk8j7DLVrzv8PBxuESljdWAf+bviyl0Txf+KSRPbcEw2IFu+sbrPpVH6wd3J\/i0Ssa+7MDIK+jiQBbv2KG\/v67rnzYowRNXY\/O\/foAerWjlyFVpGvKI6FzYhEDW6moV9e68z3C+Bl1FVM+M27qy2R\/FIuLzL5yH2lV5BJs\/yoYGm+KBXZhKFUz\/OBHD0k5SqnA2b51V4osd67ZC7ePR25KRvX\/rHTyESXAv7FhiIvrlxxd8riHJXjZu2rNXi7K8GvAjcqHBG9V6B3AdrU05reRrVNfhbmnhN8P1tSLF8E20gIhRvDxFUJKnw84JlqNQ2qx+aGTxg22MwWNOus53NufRpjVzK+hDkCA4poCVVH2zWYbeg1cIlB6PWhbha2tI32MQmGCe0uyB5Rnt6VH76+hhnKkelGGAIRqO8VI\/gKvYeFJ5Prf+k+Mtaq4SNwNzTN5oq5VAwzozCpRN4cL3Xvtdw5WzGHkAcVYH9piHi4AHez7u2jBsYZkQoYwYNDbNEJiA2UXA71Qq2jgd+gUVnT\/umeGfhBI+YxXYGQ9kG5HXk3qVwdhkh4ZHdsU7p0kvyhOTmRz3\/qW9WWOyTGjYUExoJPdNYpb5nSGs2dFF1b5iuhrA\/xu0EXVhMLEmZIRzBoAAAwqGjuUl+PUa9v5VJYepxH76FnOsSF7SKZYLas1+R3O9q85LybjZ+LujSFsqUiq+5qOWSbAD7G2ndj3hyT2QeRXD1JKhXkbsg5bnJX29Gz\/tUWlj4MjHIw91hV8lUcQSbiKH1dZeMIzOexG3R2tPHIGBy27PKAhnlIq7+uskp17e4HLKpdKkMNFShhlCVIqbw1luJGiShky9W6mO9Qvzx3oUE+a22FUDGpJir0HnFvqnjoiqDjjadEbztWnyqvFlSCCW0qW8wryzqx9rXb8p4yEvJ8QpDAOG79iL90RQ+p7mPM9BUJryw+jvrjK1LO7BSf\/JhhoQlbjRLObYWhoYImGIIZsznTQmKwhnQgyeYb84rWqkoEPsqr6vynDkBML3K+K8SFG01axmdQwR13HLvPJO4rGBRDNGO8GffD\/pcJKSPt0vbp86aGg+rMUZs9WCaa3zD5PjDFly7QX+Ganq0ht1s\/PoEkl\/fCoO7SayKo9JM8ejWnocTKaxPvRaPGUMf\/t4o9vhuj8GUqtATN2ojlUcyGWTxoRhSZVav2izRu+PqZX1Qpd45CAE3kgMPRv4imLuiUgS1sUK9DGp5jI3+9LhR0rxJu41qAP6TqcRerW69EGnabHtOjq0rA+bqWv\/QRRGP+fXR2XYB5SznOdsPO2Ai4yjOaQly4sIw359V6I1l6WKOGbPsx\/V9TjrY0SJyh+4oXYyVzQgIjWO\/GiA0Pl4kMUBmqYz2cXQrCw2rxaLWGl1\/wPuSX5t68IEEpISOU9cRvfstBRmyhDo+X9+AnbYvl8Hrzv3qXg4LquFdBOdJVRYkLgpbE61ljO\/kQL+xankLRe6WoOnoeX76MWP3Y1sa53zvZTmjBPxsEYjHAvikXRJ4nqEFhUNIoHrhmenulxD8SSpGk+kuKpOlS9iS\/ANONY8xq96oXaQliUzpqrGY4IIlMJpWGFvF\/1P3BbpOPIjt80e9J6qf4nFjqu0D8H+9nGjaQDxDZ9+osDBpzxxsFOTUjZAo7O9kDEKqFXsfmUJDkeBh4olMXj+0j0Hkr6UrETtGIBQjpWFcs5kyV1g0hcLnN\/zyJsNfX8YNPEiQSIMqgcvi9cMQprhLMrvrVZ+q\/jAj6HMxjROPQpHj2jZENjaTUiomcUv7QIreLFxQxWA9FFtTQ5jYIUeS9rq1ePOCjkkuLXvv\/brJo3+eaQVt8PTN\/C30Nx0fYVKA3WbHaM8dejhcI4awphZSxYwy5LJ03l3k7CjRhtuJdqhg9PAZbB4ljD\/bbe2b1ljloCYsMtTj\/gy43UdhW9tGF5YPZgjMOd5dz5E5u7XvSiEXVv0WyCy+I1goKt3UvDpDH0aCCRfk3YsyR7Ty7AsPTKhyrHKRl1hpLrSIw80Za7o0FYJsJaDfiUkVFPKtP2ya2sfkcfDRnUft1bojgM4TWd2BCzxunICWZnkM9J8pmUH6H+2WTUw0uESmbmTPbblBncSav8cnI0lPGNk1BA8VAohIJ30Pq4jdh3iwzLEMfkzaNZKk6pWytr9IYqJfzIJmmAyrVxF0yL7\/8\/v4d4cBAFMvI\/UCTD3AswC2srjSgX25AYvxnLZLFqJRg+AvUOF5ZtSktGbMGf2gQrhRUcoTdIzv0dnlsaDu2kfBIpBM3JIvGYWgMfJlw3Uu+AXJZBniYxA+xO2YZAic9lpI6qB2A0x+k6yWJ9uMIXJKkB+mCjKdCZYlAIhwtQrpoA4+PmEYhRk1hkqdti5\/jvGnvn675VK9TB7hWRxLUSxl7CygHMXEhUR2L3KL\/f6sbwHiBwWkxhh733QVMUU02brns2PKh5r2chXy9QAPUJ7S1tbrqmGx8SFgHwtebthO+bEG23SJ3wtS47K+g71fHlq2ahDGmY7GWExs5AJqUacIIVQQyWGKnrXojrW0KaVkNXMlP5gJned1lbhbZSKiAMUTW0hdSprj5qpL2gG2MumMW3mb+VW9wvT6J3yvfELxIemyxnXkdw3jvmRezn0QIEfPijpuoXq\/vHia8V0NTKxLHcLN\/KDl1LzbZtmcN1oyXwhZ5ap4s9hFasNnPOcEq99tJ1K7pUzxSmzjo6Wa1jPIM1MKbRwGo8\/RlQHdOYcMGjDrQ0Wf0SnAuPQOoILYZGqJLBymRS6MogexCtLrLy7c3XlwXS5ZYeZwtRgmYs1OD7azDulHgsfStCu+wCYzOHVjxb9pK73KYzFg3rf\/xcNLBb2J\/6ZIvAxxtPK830mNCbCjkJJmmeD0S46P5JOKTCNDxX5D4MoOAGVowutjHKF\/MRRwhIsHUkaDaMlDBC0HWZjTQ00tiYYUvVAm9bh1fhNO40M7b0t1YeRq3qJQSMBGemC1mkmUxpFfktauxlt8gxazdB06YclQzOyGvCd0LBgKt4K75WJwjMGMtP7tqeoD0wM6E1ZDU\/ji8OxjCXKw8LXo5A8bAurxId43LY8uTsiamJjR\/bo3SESy6spOu1H\/snriKrK5+56hGFQBE6CwYpXLTJ2nuTDje9zfz6A4QlKvnSaftW8\/nW2HfNTU6f0MfTBCIDm8DTc+l8gsBeyJCjfRKtzLabuD7iHzZorw0kvDkq8sDAB+eCDCquU+At1Y5YVvkQv\/1zAd80t\/UKNsef9nipIGpOyfC4zmITJpZIWeRe9kRaQkrybPpPjG4UEbQGVAoaMFWWeW4L2SNpWu1ZNMXCboslxqhPMwrGnRbUvkGfz2DtVdWMd60uo7TyMeGUnBWatCzl1S2hbmzkeUNsiHnvybuuvfuhe9Mjry1kAfXO4vU7uswLVx2r4QhNet1aGOlzDl\/G\/C7CpGsB3JA7PSMmwDgfaUro0Yski+UIXf8fCcxlfjmRi0foWzIFUMmJ9yRQwUez4bC1uRjgKJ8v74byQ0M3FhhpWrOf110zCJEpDmbuggaJu4DBDwgLmv+aeALH\/qziQJPOzsmSRZF9+W04hQePBQNQkrf+42NclDdpjM6SuuiLM8NzXtu7WxQ4Yooo+XRSvM2QoIZ0AWkoY5SxyorQNvQieeTgovIaXnn9V4FsUkt2rtJV7xW+stJ7umbIpidMY2NzNGDJ66a3CIq99A4Hmq9ApUcjgPS4UfgqQgC2sBbvCjbHUn2\/vQElh+xE\/9c0fPBIDBShS7t9Bt+T9AKpElEXcmVz0e2utqhJdqfiHS7tyi9tsgHWVByEp+tlsEcKI+VD0IYSfrQy2EtGl0YXJTcOSv7mBZzWLBZpWepQxmSg7D3VktL2UIy0VuxRJdiz3+7RFvBJr205yAaQ+aNjt0kits9dXUlZ1ksa67Wqzi0+PD5UGNxyXbj2VgpbiTnEm1H30\/wkY1JeLBTmFI7J0AjmEYkkEurLXSA5VsP1DQ9ZTuLf5DOGJgKxwQK+Oy79xqyRVyQbARQZpY6xxSxSC8lP7qJNOlVGrBAZ3jnbajUN5DmvGOPfOToUDuUQNkWeXhnpC70yLhtjopPpARpJjJLjBy+0VhVPOar427BjDJd84HYWVYX\/mO3ZznDEBrnscufITS1DnWbXYzU0o6Pdfpy6Tglvr1jyweM1Wzfq1Ym2FI5Y8qvWO2nQ7Ynvii2FXkneMf4I51a6OPyml4WiNu3Bw5TvLrQ3b\/BcA==","iv":"68fb0f0c962933522cb42a69acfe2986","s":"3cf3e699025eb34f"}
Share your thoughts. Click here