Luxury Daily
The authority in luxury news.
Dec. 6, 2025
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  4. Estée Lauder Cos., Jo Malone launch AI scent advisor
  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  6. France welcomes first Case Loewe location
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Versace announces exit of Dario Vitale as creative director
  9. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  10. Chopard, Boss, Lancôme front AR experience from Snapchat
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Travel and hospitality

Hotel groups consolidating loyalty programs to encourage customer retention

August 23, 2018

Marriott is consolidating loyalty programs from all of its brands. Image credit: Marriott

 

By Danny Parisi

Loyalty programs are one of the best ways to ensure continued customer retention, something hotel brands are embracing by unifying those programs across multiple brands and merging luxury with mass market.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  4. Estée Lauder Cos., Jo Malone launch AI scent advisor
  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  6. France welcomes first Case Loewe location
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Versace announces exit of Dario Vitale as creative director
  9. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  10. Chopard, Boss, Lancôme front AR experience from Snapchat
VIDEOS
More Videos

MORE IN Travel and hospitality
The Macallan hosts exclusive residency at Rosewood Baha Mar
Guerlain Spa to launch aboard Orient Express Sailing Yacht
St. Regis Estates to premiere in 2027
‘Tech is transforming every corner of our lives, drinks will be no exception’: report
Childhood wonder guides The Peninsula’s festive campaign
Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display



RECENT ARTICLES
CFDA bans fur from New York Fashion Week
The Macallan hosts exclusive residency at Rosewood Baha Mar
RH opens Detroit showroom

Alexander McQueen tests new creative signatures in spring/summer 2026 preview
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler
Presenting bespoke models, Bentley tributes ‘Dutch Masters’